Well, the word attraction was got stuck in my head.

And that's what was really interesting was I was just thinking about attracting business versus chasing it.

That's what I felt like I'd been doing for 20 years.

And every time something, an outside factor came into the picture and took me out of the picture, I wasn't able to chase.

Right.

And so therefore I wasn't able to generate business.? And so therefore, I wasn't able to generate

business. And so I was like, what's the way I could bring people to me? And of course,

the funny thing, too, is I was a little anti-social as well, social media, right? You know,

because I'm still part of that age where we didn't grow up with it in high school. It wasn't there even immediately after high school. It wasn't until I was

20, I think, that the Nokia phone came out, and that was kind of cool, but there was nothing on there.

So I was a little reluctant to social media, and I thought I was proud to be like the in-person type of person,

but then I'm sitting here watching the 20 and 30-year-olds make money. And I'm like, wait a second. That's not that's not fair. Okay. So maybe there's something

to the social. So I knew that would be the route, but I didn't want to get spread thin across

all the different platforms because I didn't really have a presence on any of them. I was I was

concerned of trying to open every single platform because

that's, I think, a big mistake, whether you're an agent or a business owner. I don't know. I think people

tell you, hey, you've got to be everywhere. Yeah. Well, you got to start in one place. Exactly.

Get good at that. Yeah. And that's what I thought. You know what? Well, if I'm going to go down this route, I'm going to choose one platform and really go all in on that platform. If I feel like I can master that platform or even generate the business I need, it should be easier to expand to other platforms versus try to do them all at once. And so that's like starting five businesses at once. Exactly. Yeah. It's like,

let's do one. Yeah. They're, they're so powerful. That's the things that what I don't think people

understand or they take for granted that the platforms are so powerful that they, they have a rhyme and a

reason to how, how it works. And if you just take time to actually understand that and study it,

then you're more likely to be successful in that platform. So I wanted to narrow that down.

...