We believe at Coinbase, and I personally believe that crypto and blockchain technology is probably one of the best mechanisms or tools that we have to broadly increase economic freedom in the world.

Welcome to Gen C. Sam here.

Excited to have this conversation today, Thanksgiving week.

We are joined today by Kat Ferdin.

Kat is the new CMO at Coinbase.

Kat has been there for eight weeks on the job, but she has had a long career in FinTech and in Crypto.

She was at Square for four and a half years.

She then went to Cashab, where she was for almost 10 years, marketing FinTech, marketing

crypto.

She was CMO over CashUp before Coinbase.

So it's a very exciting time to get Kat on to talk about the future of Coinbase, what

they're doing from the marketing perspective, how they're pushing that brand forward, as well

as just understanding, you know, based on her

purview and perspective, what it means to be marketing crypto these days.

You know, there are so many folks who are building in this space that I think learning from

leaders like Cal can be really beneficial to them think about their brand strategy.

So with that, after the break, come back, listen to Kat and let's go.

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how you got to hear. Yeah, 100%. So I spent the bulk of my career in fintech, and I've been

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