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Mark Bell's Power Project

From Bodyguard to Billion Dollar Brands | Bruce Cardenas On Leading With Value

Mark Bell's Power Project

Power Project Studios

Health & Fitness

4.71.7K Ratings

🗓️ 16 February 2026

⏱️ 35 minutes

🧾️ Download transcript

Summary

Bruce Cardenas went from Marine and LAPD officer to running a high-level security company protecting celebrities — and then helped build Quest into a billion-dollar brand before helping scale Legendary Foods to the next level.Follow Bruce on IG: @bruceecardenasSpecial perks for our listeners below!🥩 HIGH QUALITY PROTEIN! 🍖 ➢ https://goodlifeproteins.com/ Code POWER to save 20% off site wide, or code POWERPROJECT to save an additional 5% off your Build a Box Subscription!🩸 Get your BLOODWORK/TRT/PEPTIDES! 🩸 ➢ https://marekhealth.com and use code "POWERPROJECT" for 10% off Self-Service Labs and Guided Optimization®.🧠 Methylene Blue: Better Focus, Sleep and Mood 🧠 Use Code POWER10 for 10% off!➢https://troscriptions.com?utm_source=affiliate&ut-m_medium=podcast&ut-m_campaign=MarkBel-I_podcastBest 5 Finger Barefoot Shoes! 👟 ➢ https://Peluva.com/PowerProject Code POWERPROJECT15 to save 15% off Peluva Shoes!Self Explanatory 🍆 ➢ Enlarging Pumps (This really works): https://bit.ly/powerproject1Pumps explained: https://youtu.be/qPG9JXjlhpM?si=JZN09-FakTjoJuaW🚨 The Best Red Light Therapy Devices and Blue Blocking Glasses On The Market! 😎➢https://emr-tek.com/Use code: POWERPROJECT to save 20% off your order!👟 BEST LOOKING AND FUNCTIONING BAREFOOT SHOES 🦶➢https://vivobarefoot.com/powerproject🥶 The Best Cold Plunge Money Can Buy 🥶 ➢ https://thecoldplunge.com/ Code POWERPROJECT to save $150!!➢ https://withinyoubrand.com/ Code POWERPROJECT to save 15% off supplements!➢ https://markbellslingshot.com/ Code POWERPROJECT to save 15% off all gear and apparel!Follow Mark Bell's Power Project Podcast➢ https://www.PowerProject.live➢ https://lnk.to/PowerProjectPodcast➢ Insta: https://www.instagram.com/markbellspowerproject➢ YouTube: https://www.youtube.com/markbellspowerprojectFOLLOW Mark Bell➢ Instagram: https://www.instagram.com/marksmellybell➢https://www.tiktok.com/@marksmellybell➢ Facebook: https://www.facebook.com/MarkBellSuperTraining➢ Twitter: https://twitter.com/marksmellybell

Transcript

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0:00.0

Your health is your greatest wealth. If you want to give advice, yeah, show up and bring value to somebody.

0:04.7

Most people think there's some hidden, like there's something behind it, you know, and next thing you know, you're full time and you got equity and your life's changed. I created my destiny. Wasn't it one of the fastest growing companies? It was a second fastest growing company in the United States. Our R&D department is bigger than probably any Kellogg's or any of these big food companies.

0:20.2

I was kind of in the Twilight Zone, and I had, it's called The Widowmaker, it's my left descending, had 85% blockage. All right, we're here today with Bruce Cardenas. Bruce, thanks for being on the show here today. We're at legendary foods. Don't mind that. We just brought some snacks. Yeah, exactly,

0:38.0

just in case we get hungry. Yeah. But no, I'm excited to talk to you that, you know, because a lot of

0:43.2

people may have met you at trade shows and all these different things over the years. And you've

0:48.9

always been someone who has been fired up and excited. And you're somebody that like when I see you, I get excited.

0:57.0

I start to smile because, well, because you're like that.

1:00.0

You're kind of bring, you bring that energy to people.

1:03.0

And I think that, you know, when you were with Quest for a long time,

1:08.0

and now you're with legendary. and it's always funny because people are

1:12.4

like hey is that guy the owner and I'm I just I'm always just like yeah you know I just I just

1:17.5

kind of say yeah because it's just easier to get easier and explaining to kind of do that

1:22.0

sometimes but what what has been your role over the years and sort of how did it even happen

1:27.2

I you know I was living a great life and had the bodyguard business as you know What has been your role over the years and sort of how did it even happen?

1:32.6

I was living a great life and had the bodyguard business, as you know, was quite successful and I've always been involved at law enforcement and I met Shannon in the gym and as I say,

1:37.5

became fast gym acquaintances.

1:39.5

And a couple weeks later, I was at the LA Fitness Expo, which by the way, we were just there

1:43.0

and I stumbled across their little crappy booth all the way we were just there and I stumbled

1:44.3

across their little crappy booth in the all the way in the back of six-foot

1:48.1

table with horrible branding and there's Shannon and Ron I recognize from the

1:52.1

gym and these other guys and oh you have a protein bar company and I took a couple

1:57.1

bars and I saw her a couple weeks later in gym and said those bars are phenomenal. And as you know, we grew up on some pretty bad bars. And then she proceeded to talk for 40 minutes about how excited she was and she made them all in her kitchen and her husband had the business sense to make it a business. And after her talking with such excitement and energy, like she was literally like a super foodie. And I've never talked to anyone about food like that.

...

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