meta_pixel
Tapesearch Logo
Log in
The Exit - Presented By Flippa

From Basement to Nine Figures: Aaron Spivak's Hush Story

The Exit - Presented By Flippa

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 27 January 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Aaron Spivak, founder of The Founders Club, shares his entrepreneurial journey from launching a juice shop in his mother's basement at 18 to building Hush, a premium weighted blanket company that achieved nine-figure success. Aaron discusses how Hush innovated in response to market challenges, developing the world's first cooling weighted blanket when faced with 70,000 competitors. Instead of racing to the bottom on price, they elevated their product to $349, achieving $50 million in annual sales with double-digit margins. The exit to a publicly traded sleep company came through intentional positioning and relationship building, though Aaron describes the year-long process at age 25 as incredibly lonely. This experience inspired him to create The Founders Club, a community supporting entrepreneurs through resources and connections he wished he had during his exit. His key advice to his past self: stay delusional and trust that it will work out. For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit. -- Aaron is a 29-year-old Canadian serial entrepreneur who co-founded Revitasize at 18 years old—an organic cold-pressed juice kitchen serving high-quality juices, smoothies, acai bowls, and a variety of vegan options. Prior to this, Aaron co-founded a sleep improvement company called Hush, selling a product now considered to be the world's most popular (and reviewed) weighted blanket—designed to help those with sleep issues, anxiety, insomnia, ADHD, and more. Within its first 24 months, Hush grew into an eight-figure brand. In 2021, Aaron sold Hush to Canadian sleep giant Sleep Country in a landmark acquisition, marking a significant milestone in Canadian e-commerce history. Aaron recently launched The Founders Club, a community for high-growth founders seeking virtual, in-person, and local connections with like-minded CEOs, founders, and executives in the CPG, e-commerce, and retail sectors. Website: https://www.foundersclubofficial.com/ LinkedIn: https://www.linkedin.com/in/aaron-spivak1/ Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

Click on a timestamp to play from that location

0:00.0

Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.

0:06.1

If you are an operator right now running a business and you're thinking about exiting,

0:10.8

you are going to want to get a free online business valuation on the exit landing page.

0:16.7

Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.

0:23.0

So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into

0:28.1

the interview.

0:29.2

Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online

0:34.2

businesses.

0:35.2

Flipa manages over a billion in deal value annually and combines

0:39.4

expert buy and sell side advisory with its market leading valuation tool, deal room,

0:43.9

off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.

0:50.9

The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they

0:54.8

have done it. The exit talks to operators who have bought and sold businesses of all different sizes.

1:00.3

You learn how they did it, why they did it, and get exposure to the world of exits. It's a world

1:05.1

occupied by a small few, but accessible to many. On this episode of the exit, I sit down with

1:10.4

Aaron Speedback. He is the founder

1:12.5

of the Founders Club, and he is a fantastic serial entrepreneur. In this wide-ranging conversation,

1:19.4

we talk about his background and what got him into business to start, where he goes from starting

1:25.1

a company called Revitisize in his mother's basement,

1:29.3

all the way up to scaling hush. It's an incredibly well-known brand selling weighted blankets

1:35.6

online. Not only does he talk through the numbers in detail here, but he talks about how

1:42.0

he adjusted when over 70,000 competitors,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Exit - Presented By Flippa, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Exit - Presented By Flippa and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.