From a cold-calling door-to-door salesman to the UK's largest online fire safety supplier with Jon Butt
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 20 June 2016
⏱️ 23 minutes
🧾️ Download transcript
Summary
Jon started a fire safety business as a cold-calling door-to-door salesman, and did OK selling to Kidde plc for 7-figures in 2003. He accidentally started another using ecommerce. Over $20 million later, it's the UK's largest online fire safety supplier.
Transcript
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| 0:00.0 | EO Fire 1338 |
| 0:03.7 | You're not going to succeed by trying to copy the things that everyone else does |
| 0:08.4 | because there is always going to be an Amazon who can out Amazon you. |
| 0:13.2 | Hey Fire Nation and welcome to EO Fire! |
| 0:16.5 | Where I chat with inspiring entrepreneurs seven days a week. |
| 0:21.2 | If you're ready to create, grow and monetize your podcast, |
| 0:24.9 | text podcast course all one word to 3, 3, 4, 4, 4 and ignite. |
| 0:34.5 | If you want to find the perfect hire you can with ZIP Recruiter. Right now you can post jobs on |
| 0:39.7 | ZIP Recruiter for free by going to ziprecruiter.com slash fire. That's ziprecruiter.com slash fire. |
| 0:48.7 | Hold on to those afterburners Fire Nation JLD here and I am fired up to bring you our featured |
| 0:56.6 | guest today John Butt. John are you prepared to ignite? Yes I am. And I can extinguish myself |
| 1:05.7 | after as well. In Fire Nation you'll know that because John started a fire safety business |
| 1:11.0 | as a cold calling door to door salesman and did okay, selling to kidda for seven figures in |
| 1:16.8 | 2003. He then accidentally started another using e-commerce and over $20 million later is the UK's |
| 1:23.2 | largest online fire safety supplier. John take a minute. Fill in some gaps in that in show and give |
| 1:30.1 | us a little glimpse of your personal life. As you can tell from the accent I'm over in England. |
| 1:36.2 | I you mentioned there I started as a door to door salesman built up a business trotting around |
| 1:43.3 | commission only snow, rain, people being horrible etc etc not a lot of fun. But eventually built it |
| 1:51.1 | up did okay and sold that to kidda make smoke alarms and all that kind of stuff down home depot |
| 1:58.3 | and they paid a nice big check and I decided to retire just before I was 40 and eventually got |
| 2:07.9 | onto the internet fell back into selling fire extinguishes again because I actually I actually |
| 2:14.0 | set up an e-commerce demo site so I could show people how it worked and then sell them sites |
... |
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