Boom shake the room fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like the salesman podcast.

Today we'll be telling the story of going from zero to a hundred thousand dollars and seven months using only Instagram to drop these value bombs.

We brought Ty John Rashard and EO Fire Studios Ty John is a 20 year old who helps business owners make ten thousand dollars a month in their business by utilizing just Instagram theme pages no Facebook or Google ads.

And today for nation we'll talk about what exactly is Instagram theme page marketing. We'll talk about why it's so effective.

We'll talk about what you can do right now how to scale and leverage it and so much more when we get back from thinking ours sponsors online marketing made easy podcast hosted by E.

Me Portafield breaks down big ideas and strategies into actionable step by step processes like her recent episode on what happens when a launch doesn't go as plans listen to online marketing made easy wherever you get your podcasts.

Ty John say what's up to fire nation and share something that you believe about becoming successful that most people disagree with first what's up fire nation.

And something I believe about becoming successful that most people would probably disagree with is you have to be willing to invest in a mentor that has done what you want to do in order to become what you want to be.

The reason I say that is because as someone that's already been through all the trials and tribulations you're more than likely faced along the way you can learn much faster by getting their guidance as a no right from wrong.

I'm not going to lie I've got my no pat out for this one fire nation and me going from zero to a hundred thousand dollars and seven months using only Instagram is quite a feat no matter how you do it.

And we're going to talk about Instagram theme pages which I'm quite ignorant about myself so let's just start there what exactly is Instagram theme page marketing break that down for us.

We can answer what Instagram theme page marketing is we must first know what an Instagram theme pages right and an Instagram theme page in essence is a page that post specific content for specific group of people for example at sells underscore humor on Instagram as a LES underscore humor they post content related to memes for people in the sales industry.

So let's say you have a program that teaches people how to become the top closures in their company this would literally be the perfect Instagram page to run and add with as they literally have an audience of over 200,000 people who's more than likely your dream customer in one way or another.

So to kind of answer your question Instagram theme page marketing in essence is when we use one of these bigger Instagram pages and we promote our product or service on it for their followers to see.

The thing that I kind of want to dive into is a couple use cases a couple specific times where you or a client of yours has used Instagram theme page marketing and done it so well because I mean with the numbers we're talking about here let's just be honest it is effective it is all effective.

So why why is this so effective a couple use cases break that down for us.

At the start of covid I was coming out with a course and it was basically a course teaching people how they can build create and sell Shopify stores for thousands of dollars so basically the idea was.

I've been a web designer just to give you kind of context I've been a web designer marketer for five years since I was 15 and I found this way to build these websites and sell them so once I found that out I was like hmm let me see if I can pack is just up inside of a course and let me first see if people are willing to buy it.

So what did I do knowing that Facebook is expensive Google's expensive all that good stuff what did I do I just reached out to one of these big pages and I was like hey how much would you charge for a promo and they got back to me they told me.

I was like boom okay cool and before I even created the course I had a pre order right and during the pre order stages I paid right around $350 in total for all my ads and it generated me like $3,000 and I was like whoa.

So Instagram theme page marketing is so effective because it allows you to reach a target audience in a direct and cheaper way to give you an idea getting on pages with over 20 million followers probably cost around $5,000 which realistically will be seen by at least one million people that's being conservative obviously.

But to get those same impressions on Facebook will add minimum cost you $10,000 for a million impressions because the average CPM on Facebook right now is $10 and which is literally double that to target the same audience I mean let's face it marketing on Facebook and Google is getting more and more expensive by the day but with utilizing Instagram theme pages you're literally able to reach a target audience much faster and much cheaper.

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