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welcome to the cotkey ride home for friday, February 12th, 2021. I'm Jackson Bird.

The story of how two brothers gamed the YouTube system 13 years ago and have since used that method to raise nearly $14 million for charity.

An interactive site that simulates the audio experience of being at your favorite bar.

Coca-Cola is trying out paper bottles, and the guy who built a functioning guitar out of his

dead uncle's skeleton.

For real.

Here are some of the cool things from the news today.

At noon eastern today, an annual event kicked off that over the past 13 years

has raised millions of dollars for charities

through the sheer enthusiasm of people watching YouTube videos. It's called The Project for Awesome,

and full disclosure, I have participated in various ways since the very beginning and know the

people who run it, but no one asked me to share this.

I just genuinely think that it's cool and that cocky right home listeners will think it's pretty

cool too.

So the Project for Awesome was started back in 2007 when YouTube was a very different place.

You may remember back then that YouTube's homepage had category tabs you could explore

that had the most viewed, most discussed, and top favorite videos of the day. There was no

...