So he said, you know, do you want to start saving after your next birthday? Do you want to start

saving at the start of spring? And the question was, if we offered this delayed opportunity to begin

a goal at a date that was aligned with a fresh start, would it lead to more take-up? Then if we

offered it at a arbitrary date that wasn't the same distance in the future, but didn't have those

fresh start affiliations or associations. That's Katie Milkman. She's an award-winning behavioral

scientist and a professor at the Wharton School of the University of Pennsylvania.

She's also the author of How to Change, the science of getting from where you are to where you

want to be. What was really exciting is that we found it led to about 20 to 30 percent more savings

over the next nine months to link those opportunities to begin with fresh start dates like the start

of spring and the celebration of a birthday. So I think managers can use that insight to look for

fresh starts that are going to be meaningful for your employees and think about offering

opportunities to begin something that you feel would be valuable for that employee's development

at those fresh start dates. Now in case you hadn't noticed, it's a new year. In fact, happy new year.

But what does that really even mean? A new year, isn't it just another day in a long string of days?

Sure. But it's also a chance for a change. And what the research demonstrates is that it's a chance

for actually some big and possibly very significant changes, not only in our personal lives, but in our

businesses too.

Hi, I'm Joel Miller. I'm the Chief Product Officer here at Full Focus. And this is the Business

Accelerator Podcast. It's not just the Business Accelerator Podcast. As I mentioned before, it's the

first episode in 2023 of the Business Accelerator Podcast. And I'm really excited about the show

today because it's a chance for us to think about the fresh start effect and how it might apply in

our lives and our businesses. To help us explore this topic, our founder, Michael Hyatt and our CEO,

...