Fresh Press Farms - Pioneering Sustainable, Heart Healthy Olive Oil

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 August 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms.

In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products.

We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms.

Key Moments in the Interview:

- The innovative methods used to grow olives sustainably in Georgia's climate.

- The importance of vertical integration in maintaining product quality and trust.

- The development and benefits of their high polyphenol "Pure Gold" olive oil.

- Insights into their new product, peach cider vinegar, and its market impact.

- The exciting news about expanding into 5,000 stores, including a new chain in Minnesota.

Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms.

For more on Fresh Press Farms, visit: https://freshpressfarms.com/

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Today’s Sponsors:

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Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	our products, we look at them as being, you know, wellness products, really, are these beneficial
0:04.7	for our health? All of our products are natural products, unrefined, contain no preservatives,
0:10.3	no fillers, and are good for you. Talking about sunflower oil, something I always love to bring up
0:15.6	is we went to the American Art Association and said, hey, we would love to have your seal on our products.
0:25.6	We presented them with our olive oil and we have a product called it's a pure gold olive oil.
0:31.6	That's what we call it.
0:32.6	It has double the antioxidants of any other commercial brand, double the polyphenols.
0:39.1	And so they said they checked off on that. It was no problem. We also presented our sunflower
0:43.5	oil to them to be certified by the American Arts Association as being a heart healthy product.
0:49.1	At first, it was met with, okay, we need to see the science, you know, we need to show us the analysis,
0:54.7	show us the data. And we did. We actually worked with the University of Georgia here locally to
1:00.2	do analysis on our olive oil to show that, no, it indeed does have all of the health benefits,
1:06.0	all of the great heart health benefits that olive oil has. And so today we're the only sunflower oil on the market
1:13.3	that is certified by the American Art Association for heart health.
1:32.7	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:36.8	Like always, we have an amazing guest in brand that we're going to cover on today's show.
1:43.5	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year, And they are facing unprecedented challenges from changing consumer behavior, inflation,
1:50.2	election year anxiety, the cost of capital, and more.
1:53.7	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:59.6	And that's why I'm personally recommending that you reach out to Compass Rose Ventures, whether
2:05.2	you're looking for help positioning your brand and messaging, diversifying your marketing
2:10.3	portfolio, preparing for retail expansion, or fine-tuning your existing retail strategy,
	...

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