Heali Medical - Fast-Acting Relief: Inside Heali Medical's Innovations

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 August 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine.

Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations.

They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey.

This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development.

Key Moments in the Podcast:

- Heather shares the story of how Floyd Mayweather’s positive feedback boosted their confidence in Heali patches.

- The duo explains the critical role of magnesium in their products for pain relief and recovery.

- Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients.

- Heather and Enwei talk about the specific challenges of market awareness and the importance of community support.

- Insights into their new product developments focused on women’s health and their exciting partnership with Walmart.

Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical.

Whether you’re an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen!

For more on Heali Medical, visit: https://www.healimedical.com/en-us

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above.

Transcript

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0:00.0	And you can literally apply it anywhere.
0:02.5	I mean, that's, again, I think we brought this up earlier,
0:05.1	but the benefit of ours is that it's great if you get a perfect application
0:10.3	or if you want to watch the videos or the instructional tutorials
0:13.5	or have a chiropractor or physio apply it.
0:16.1	Fantastic.
0:17.3	But it's really not needed because of the infused benefits. you can peel it and stick it anywhere that's sore,
0:24.6	anywhere that you want recovery, anywhere that you want to prevent an injury from reoccurring,
0:29.6	and the infusion will work.
0:30.6	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:45.5	Like always, we have an amazing guest and brand that we're going to feature on today's show.
0:49.8	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
0:56.2	And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
1:06.5	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:12.0	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
1:17.7	whether you're looking for help positioning your brand and messaging,
1:21.3	diversifying your marketing portfolio, preparing for retail expansion,
1:25.8	or fine-tuning your existing retail strategy,
1:29.6	or maybe preparing your brand and financials for investors or acquisition.
1:34.8	Simply visit compassroseventures.com.
1:38.8	That's compass roseventures.com to learn more.
1:43.4	Now, without further ado, let's get to the main event. I have with me,
	...

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