HexClad - Gordon Ramsay’s Favorite: The Story of HexClad & Danny Winer

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 August 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand Show, I had an incredible conversation with Danny Winer, Co-Founder and CEO of Hexclad.

Danny shared the remarkable journey of Hexclad, from the innovative idea of creating hybrid cookware to becoming a leading brand in the kitchenware industry. We explored his challenges, the importance of perseverance, and the unique technology behind Hexclad's products, which make cooking easier and more enjoyable.

Danny's story is one of resilience, innovation, and passion for cooking. He opened up about the pivotal moments that shaped Hexclad, including his partnership with Gordon Ramsay and the shift from a failing juicer business to the successful launch of Hexclad.

Key Moments:

- Danny discusses the transition from a failing juicer business to founding Hexclad.

- The unique hybrid technology that sets Hexclad cookware apart from the competition.

- The importance of vertical integration in maintaining product quality and innovation.

- Insights into the partnership with Gordon Ramsay and its impact on Hexclad's growth.

- Danny's advice for entrepreneurs on handling failures and pivoting towards success.

Join me, Ramon Vela, and Danny Winer as he shares the story behind Hexclad and offers valuable lessons for anyone looking to innovate and succeed in their business ventures. Don't miss out on this inspiring conversation!

For more on HexClad, visit: https://hexclad.com/

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Today’s Sponsors:

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Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

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Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	When I started this, I was like, we're going to be a D to C cookware rack.
0:05.0	That is it.
0:06.2	And I would tell people that because they would say, okay, it looks cool.
0:10.7	How are you going to get shelf space?
0:12.2	And I would go, aha, I don't want shelf space.
0:16.8	They're like, you don't want shelves.
0:17.9	Yes, we're going to be the first cookware to be sold D to C.
0:22.7	And people looked at me, laughed.
0:25.6	They're like, you can't sell cookware that way.
0:27.6	Nobody's ever sold cookware that way.
0:29.7	And thank you for stopping by and, you know, got shown the door.
0:34.3	And then Cole and I, my co-founder, we just looked at each other like, fuck it. If we
0:39.1	believe it, let's, you know, let's double down. And I cashed out my retirement account,
0:47.7	you know, Cole, whatever money he had, we dumped it all in. We applied for credit cards.
0:53.6	We'd be maxing out one card paying the minimum on the
0:57.5	maxed out card with a new card. So that was terrifying. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:16.1	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:19.8	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,
1:26.3	and they are facing unprecedented challenges from changing
1:30.6	consumer behavior, inflation, election year anxiety, the cost of capital, and more. However,
1:36.9	finding an experienced knowledgeable advisor shouldn't be challenging. And that's why I'm
1:43.2	personally recommending that you reach out to Compass
	...

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