Fresh Pawz - Becoming the Official Streetwear Brand for Dogs
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 November 2020
⏱️ 32 minutes
🧾️ Download transcript
Summary
His career involves working for many retail companies, so he knows how to run a retail company. People would give him free rein to build and improve their company, and he saw a lot of success. He would move from one company to the next, doing the same thing.
By learning how brands operate, he could comfortably open up his own brand providing a much-needed fashion line for dogs. His eventual move to L.A. was his way of proving to himself that he can do it.
In Part 1, we hear about his career path, the brand's initial idea, and his big move to Los Angeles.
For more on Fresh Pawz, visit: https://www.freshpawz.com/
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Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
| 0:10.9 | podcast, and he's not your average host. |
| 0:14.4 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.5 | So really, the brand is a streetwear brand for dogs. |
| 0:25.5 | I mean, that's kind of the main point of it, but it's a lifestyle brand overall for dogs. |
| 0:30.3 | And it's something in the market in that category has been very, very non-existent. |
| 0:35.6 | It's always been just basic products in the pet world. You need a |
| 0:38.8 | black leash. You know, you get a pink collar, whatever it is. There was nothing with expression |
| 0:43.3 | and connecting the dog and the owner more. So that's the main, that's the main concept for the |
| 0:49.3 | brand. |
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| 1:32.9 | know that the story of a brand sent you hey everyone this is ramon vella and this is another episode |
| 1:39.4 | of the story of a brand today as always i've got an amazing brand and founder that we're going to feature on today's show but before i do i want to say a little bit of a brand. Today, as always, I've got an amazing brand and founder that we're going to |
| 1:45.1 | feature on today's show. But before I do, I want to say a little quick something about my partner |
| 1:50.1 | and advertiser retention science. Now, normally, this is where I would actually read the text, |
| 1:57.4 | and it's a very good text. However, I thought I'd get more to the point and tell you a little |
| 2:02.2 | bit about how I perceive them. I refer to this brand as the Tesla of email marketing. In other words, |
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