Hey, everybody.

Hope you had a happy Thanksgiving.

Welcome back to the podcast for a very special announcement. I will cut

right to the chase. You may have noticed from our new cover arts that the Pillars podcast

has a new name. Ah, that's right. Yet again, after much time and consideration, just like Facebook,

we are rebranding our entire business, including

our mobile app, our YouTube channel, newsletter, podcast network, and other very exciting things

that will be announced in the very near future. We are rebranding everything in order to better

align our brand with our market and our mission.

Still in the early days as a company, I think this is the right thing to do and the right time to do it.

And as you know, our mission is to change people's lives through the wonderful sport of trail running specifically.

And as I've said many times on this podcast

and on other platforms,

it is my belief that this sport has the power

to make a difference in the world.

And it is our goal to be leaders

in this moment in the sports history.

I think we all agree.

We all want trail running to experience a bright and prosperous future while also critically

remaining true to the history and the culture that make it so special.

And quite frankly, we want to be a major part of this moment of evolution.

So effective immediately, the Pillars brand is no more. And from now on, we will be operating as

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