We do more to avoid pain that we do to get in pleasure.

And when we're in an addiction, when we're in a scenario that has become the norm, even though it may be painful, it's not as painful as what we are imagining change will be.

Welcome to the Ignited Recovery podcast, a new way forward for anyone looking for answers but feeling left out.

If you've been searching for empowerment, triumph, and purpose, you've found them right here.

You won't hear the same solutions and you're not going to have any excuses to fall back on

because ignited recovery allows heroes to rise and become their best selves.

I'm Dr. Adi Jaffe and I can't wait to be your guide on this journey.

Are you ready to become an ignited hero?

Well, thank you for jumping on.

I am so, so excited to have you on.

For anybody who doesn't know, John is a power player in the world of habit change and creating the life you want.

And obviously, that's so much of what we work on and do here at Ignited.

So I'm incredibly honored and humble to have you with us here today, John.

I want to jump right into some of the things that I already know you're a power player in and do so well. And, you know, Ignited is obviously a place where a lot of people struggle with

habits that they don't like, a life that's been full of struggle and obviously, addictions,

dependencies, alcohol, things of that nature congregate to. And, you know, when I got exposed to the work that you do, even though you don't directly

always talk about it in the context of dependencies and addiction, in a split second, I went,

oh my God, we've got to introduce this guy.

And then I dove more deeply into the work.

And it was a given for me because it

aligns so much with what we do. So I'll talk broadly about this concept of a neuro gem

that is the basis of a lot of your work. And why don't you introduce us to what it was that led you to even developing this concept of the

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