Hello and welcome back to Franklin Covey's on Leadership Podcast series now in our

well over 180th episode. My name is Scott Miller and I am privileged each

week to be able to absorb some of the greatest insights, leadership tips, business strategies

from the world's greatest minds.

And in the first year of our series I realized quickly that so many of these insights

that were either taped in the interviewers, perhaps sometimes off

camera, were of enormous value to our listeners and viewers around the world that I published

a book called Master Mentors from Harper Collins,

30 Transformative Insights from Your Greatest Minds,

where I feature a single insight from 30

of our first 100 guests.

Pick up a copy of Master Mentors

to take the podcast to even a different level and pretty soon

we'll be publishing Master Mentors volume 2 featuring 30 new guests all the way up to what I think

will be probably 10 volumes in this multi-year series.

Now today it is an enormous honor to have an author of a gentleman who I've been following

for over 25 years from his first book around the topic of loyalty,

the loyalty effect, Fred Reichheld,

has joined us today to talk about a new release

coming out in December called Winning on Purpose,

a follow-up to the world-renowned books

say he wrote called The Ultimate Question

...