Hello, and welcome back to Franklin Covees on Leadership Podcast Series, the world's

largest weekly podcast dedicated to the topic of Leadership.

I am Scott Miller and I am privileged to serve as your ongoing host and interviewer.

I am also the author of the new recent number one, Amazon New Release Master Mentors,

30 transformative insights from our greatest minds that features guests on the All Leadership

Podcast.

And I dedicated a chapter to 30 of our first guests and a transformative insight that each

of them shared.

Pick up a copy on Amazon or any book retailer and I've just now completed the manuscript

for Master Mentors volume two featuring 30 new guests.

And I hope that perhaps today our guests might be agreed to be featured in a future chapter.

Martin Lindstrom is one of my all time favorite icons.

I have been idolizing his neuroscience marketing background.

He is the author of the amazing book byology.

He's a world-renowned brand and culture expert.

His new book called The Ministry of Common Sense is Out and typically he lives in Australia.

He is currently joining us from Switzerland.

Martin Lindstrom, welcome to On Leadership.

Oh, thank you, Scott.

And listen, I'm so sad to realize I'm guest number 31, which means I did not make it into

your first book.

So I'm definitely lining up for your second book.

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