It's like, hey, you can talk about big vision and you're going to do this, that, and the other thing, and it's going to be wonderful.

But now, if that team has not been upskilled, if that team is just expected to fall in line and do something but without guidance and support, I find that that's actually, it doesn't honestly really matter what the CEO says because he or she is not doing it.

It's those folks below who then say, I need help.

They raise their hand.

They call people like us to help them out.

And I think we're in that phase and we're going to be in that phase for a long time.

Step into the world of success with your brand amplified,

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A little note, Eric Layland of the Matters Group's last podcast interview with me for

media escape, my USC podcast just came out recently, but we were laughing because in the time since then,

we've both been doing so much more in this world of marketing and digital and innovation

and artificial intelligence. And I'm really excited to dive into some of the things Eric's been

working on in the last few months since we last spoke,

and then we'll backtrack and get into the company and the other topics that were our main

focus for discussion before we started chatting this time. So Eric, thank you so much. I really

enjoy every conversation we have and seeing what innovations and what you're working on.

Well, Annika, it's good to see you again and or speak again. And yeah, it's been, as we were just

lamenting, sort of how fast the year has gone by. And wow, it's, I keep thinking it's June and

there's still the second half is not quite here yet, but it's

...