So that and then I also am asking them like, okay, yeah, that's great, but is that where your audience actually is?

Like the people, it's a wonderful authority point. And I love that for you. But is someone going to buy because they saw you in it?

Or if they're, you know, maybe you're only serving a local market, are they more likely to read the Dallas Business Journal?

And they're like,

oh, that's who I want to work with. That's a meaningful story. So it's like, you know, really trying it back to what are your actual business goals, not just your ego goals.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am thrilled to have Lauren Cockrell here.

Lauren, of course, your PR firm is named after your maiden name, Quedar.

So I'm excited to hear a little bit about what got you to your own firm because you've worked

for other firms, other brands, businesses.

What was the decision behind it's time for me to jump out and create my own thing? Well, that's a fun place to

start. And thank you for having me on today. I'm so excited I get to be with you in your listeners.

So it was both sublime and also very terrestrial in that it was something I'd

always wanted to do. I was with, I started my career as an intern at a PR firm in Fort Worth, Texas.

And when I left 10 years later, I was the vice president. And I went to work in house for about

five years for an IT company. I really missed my clients. And so I thought, you know, in business ownership and entrepreneurship, were always of interest to me, even that is a naive, very naive, 22-year-old. But as my tenure went on at the IT company, thought, you know, gosh, this is not what I was put on this earth to do. I need to be with, I need to be with those clients. I need to be out of a commoditized experience. But then they actually laid me off when I was

eight months pregnant and it turned out to be someday turned into today real fast.

That's right. Yeah. So the business was born.

That's how it happens so much of the time. You know, it's funny because this podcast

started out as an offshoot of my PR firm when I was really just focused on PR. And then I was

only interviewing publicists. And I realized, as we started this interview, it's been a really long

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