Here's the truth. I started from zero and built a multimillion dollar company by doing the exact opposite of what I'm about to tell you guys. Let's get into it.

Number one, make decisions permanent. Okay, the fastest way to stay stuck forever is to believe that every choice that you make is a forever decision.

I used to think that keeping options open was smart. It is not.

It's expensive.

Every maybe that you have is like, it's this tax on your attention.

So it's like, I think about it like every open loop is leaking your attention and your attention

is more valuable than anything.

I can tell you this because I am the queen of open loops.

I'll give you a really specific example.

I had somebody that was on the team who I had really liked having on the team. I got along with this person super well. They were on the team for years. And then it was like slowly over time like a frog boil, that person wasn't a fit for the team with where the company was going and how the company had grown. And I could tell that that person was really struggling. And I remember saying to myself, I was like, I just have to get through Q4. Every day, it was all I thought about. Every time I saw that person, I felt awkward because I knew what I needed to do. It cost me like four months of my attention. And as soon as I made that switch and it was like the end of the quarter, I finally made the move and I parted ways with that person. I was like, I can't believe I took this long to do it because I have all this attention back. And then I saw, I was like, oh my gosh, I wasn't driving forward some of these huge initiatives in my company that were really important to our growth. And I told my team, I literally said this to them last year. I said, I set us back by an entire quarter by doing this. And I just want to acknowledge that. So if I wanted to keep ruining my life, this is exactly how I would do it. I would delay firing somebody for six months because what if I'm wrong? What if they change? What if it's actually my fault? I would refuse to kill projects because we've already invested so much in them. Right? Well, we spend all this money and we have those time. We hire these people for it. Like, we should keep doing it. And essentially,

I would keep every door open, commit to nothing, and move on to nothing. Now, here's what happens

when you do this. Indecision compounds into some cost. Then your best people will leave you

because you won't make the call. Now, the real cost is that you

end up with a mediocre team because they don't believe in a leader that can't make decisions or a

mediocre relationship because somebody doesn't be with somebody who isn't decisive in a relationship

or their life. And you have this huge decision debt that eventually forces your hand anyways,

but later, when it's more expensive and you get less of what you want and forces your hand anyways, but later, when

it's more expensive and you get less of what you want and more of what you don't want.

The truth is, most decisions are reversible, like most decisions in life.

The cost of making the wrong call is almost always lower than the cost of making none at all.

You want to treat decisions like experiments, not permanent,

irrevocable vows that you have made in your life. Now, this applies to all decisions, not just

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