the impositional feeling, that horrible feeling of this thing being imposing that you have,

like is transferred to all those good and important initiatives and goals that you've set.

Hi, this is Megan Hyatt Miller and this is Lead to Win, our weekly podcast to help you win at work

and succeed at life.

So this week, I'm so excited to be here.

My dad will be back from sabbatical with us very soon.

But in the meantime, I have a great show today, all about four essentials to a strategic plan that works.

And I'm joined by my husband and our chief product

officer, Joel Miller, who is going to help unpack this topic with us. Because, man, this is a

pain point that people are thinking about right now, isn't it, Joel? Oh, they definitely are.

It's the time of year where if you're not already started, you're late, and it's definitely a top of mind. Yeah. And, you know, I think we all probably have had a

strategic planning horror story in our career. You know, sometime where you created this

elaborate strategic plan, maybe with consultants.

And then it was collecting dust on the bookshelf in your office after that month, right?

Yeah, it's the dreaded binder that is produced with a great deal of effort with many different departments and teams and leaders and conversations

and deadlines and on and on. It's like a full-time job to create the thing. And then it's

finally finished and you feel total relief and you put it on the shelf behind you and you never

look at it again. Right. Which is really unfortunate because as it turns out, a strategic plan is something

that every business needs. This is a really critical part of charting a course to the future.

So we've got to have a strategic plan, but we've got to have a strategic plan that works. And so

we're going to dive into these four essential ingredients to create one so that you can avoid

the common pitfalls that people find themselves in, especially during this season of the year,

...