FoundHer Files: Five Top Traits Every CEO Should Possess with Tracey Warner Halama, CEO of Vital Proteins
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 20 April 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Not Tracey! She encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities. Come on in and meet Tracey!
Top takeaways from today’s episode:
- It’s okay to go against the grain.
- Your team are the stewards of your business.
- Use your voice and take up space in the room.
- Progress over perfection. You want to create a culture that normalizes, even celebrates, failures.
- Trust your intuition.
Quotes
• “Modern companies want people to show up as their most authentic self. And if your company doesn't want you to show up authentically, then it may not be the right fit for you.” (33:14-33:27 | Tracey)
• “When you really settle into who you are, the confidence just blossoms.” (33:41-33:46 | Tracey)
• “As an entrepreneur, you have to be willing to fail. You have to be willing to bring humility to the table, look yourself in the mirror and say, is this working or is it not?” (37:30-37:41 | Tracey)
• “In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market.” (41:04-41:09 | Tracey)
Connect with Tracey Warner Halama:
Instagram Vital Proteins | https://www.instagram.com/vitalproteins/
Instagram Tracey | https://www.instagram.com/traceyhalama
If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.3 | You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.1 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.3 | I'm Lindsay Pinchuk, host of theer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 0:59.3 | Welcome back to another episode of Dear Founder. |
| 1:02.8 | I have an extra special treat for you today as I have Tracy Halema, who is the CEO of Vital Proteins here with me, sharing not only the story |
| 1:13.3 | behind Vital Proteins' explosive growth, but also the most important qualities that you can |
| 1:20.1 | have as a founder and you should embrace as a CEO. |
| 1:24.4 | Tracy's been with Vital Proteins from the very start, and less than six years in, |
| 1:29.3 | vital proteins had a $1 billion valuation. |
| 1:33.3 | I was lucky enough to sit next to Tracy at a Women's History Month event earlier in March, |
| 1:39.0 | and she and I clicked right away. |
| 1:42.0 | Not only are we both University of Michigan graduates, go blue, but we also |
| 1:47.3 | both have doodles named Ali. Before I dive into today's Found Her Files Lesson from Tracy, |
| 1:53.5 | I just want to say, I'm your host, Lindsay Pinchuk, and for those of you who are new around here, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.