Building a Multi-Million Dollar Puzzle Brand by Disrupting the Category, with Kaylin Marcotte, Founder of Jiggy
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 18 April 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!
Top takeaways from today’s episode:
- Figure out ways to find partners–partnerships drive so much brand awareness
- Figure out ways to disrupt your category
- As soon as you have an idea and a drive, start to build your audience
- Think about what the community version of your brand looks like to you
- When it comes to your time, find the work life balance split that works for you
Quotes
• “Just do yourself a favor and start getting ahead. (45:22-45:28 | Kaylin)
• “Think about what your community looks like to you. Is it your customers? What are the communities that you can bring into your brand and have them alongside you incentivized to help you grow and spread your reach?” (45:31-46:10 | Kaylin)
• “In work/life balance, find the split that works for you.” (46:26-46:31 | Kaylin)
Connect with Kaylin Marcotte:
Instagram Jiggy | http://www.instagram.com/jiggypuzzles
Website | http://www.jiggypuzzles.com
Instagram Kaylin | https://www.instagram.com/kaylinmarcotte/
If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.4 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without |
| 0:13.4 | a doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:19.4 | host of the Dear Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 0:56.7 | Welcome back to another episode of Dear Founder. |
| 1:00.1 | Today's guest believes in the importance of building a community on the foundation of partnerships just as much as I do. |
| 1:07.5 | So I'm sure you can imagine how much I adore her. |
| 1:10.7 | Kalin Marcotte is the founder of |
| 1:12.4 | Jiggy and she is also one of the scrappiest founders I've ever met and one who also has an |
| 1:18.0 | incredible shark tank story, all by reinventing the world of puzzles. But before we get into today's |
| 1:24.6 | episode, I'm your host, Lindsay Pinchuk, and I've been building |
| 1:27.8 | brands for nearly 25 years. With just a $500 investment, I bootstrapped, founded, built, and |
| 1:34.7 | sold a seven-figure business that reached three million people per month. This podcast is my |
| 1:40.5 | twice weekly letter to you to inspire you to find success through your own |
| 1:44.4 | entrepreneurial endeavors. I wished for and wanted this show 13 years ago when I became |
| 1:51.1 | a female founder by accident. So if there's anything that you want to hear about or anything |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.