FoundHer Files: Building a Process for your Social Media Content Strategy with Host, Lindsay Pinchuk
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 30 March 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle.
Lindsay will help you start your social media content creation process with five easy steps:
- Brainstorm and make a list of everything you want to post about.
- Create content buckets.
- Fill your buckets each week.
- Block out time for content creation.
- Repurpose your content.
In today's episode she goes into depth on each of these and how to apply them to your business.
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.5 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:14.0 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Dear |
| 0:20.0 | Founder podcast. I say this because I've lived it for over a decade. I started to into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my |
| 0:28.5 | belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all |
| 0:35.2 | things starting, growing, nurturing, and in some cases, even selling a |
| 0:39.7 | business. Together with some of my closest contacts, I'm here to help you find your own success, |
| 0:45.0 | whatever that means to you. The ride as a founder is the ride of your life. So come on and |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder |
| 0:54.8 | goals. Welcome back to another episode of Dear Founder. I am currently recording this episode from my phone |
| 1:03.8 | in a car in the parking lot at the hotel I'm staying at on spring break. Just a little escape |
| 1:09.8 | from my family. |
| 1:13.6 | Well, most of my social media was scheduled ahead of time this week. |
| 1:18.0 | I simply ran out of time and I never got to record this episode before I left and I really, |
| 1:19.3 | really wanted to share it. |
| 1:25.6 | So here I am recording in a car and I don't have my mic, so hopefully the sound is okay. But without a simple social media process for |
| 1:28.6 | content creation and management, I wouldn't be at a point where I can simply schedule my social |
| 1:33.5 | media and leave for vacation. So I thought this would be a really great topic for me to share |
| 1:37.9 | with you this week. But before I get into today's episode, I'm your host, Lindsay Pinchuk. And for |
| 1:43.2 | those of you who are new around here, I've been building brands for nearly 25 episode. I'm your host, Lindsay Pinchuk. And for those of you who are new around here, |
| 1:45.3 | I've been building brands for nearly 25 years. I started my own company back in 2010 with a |
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