Creating a Functional Fitness Business from Scratch with Rachel Katzman, Founder of P.volve
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 28 March 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
“I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everything clicked and Rachel was determined to help other women reach their fitness goals with these purposeful workouts that take advantage of the body’s biometrics. Classes are available online and at one of the many franchise locations that continue to pop up all over the country.
Top takeaways from today’s episode:
- Launch test. Get it out there and see if it works
- A franchise serves as a marketing vehicle for all of your other products
- You grow and get better at what you do when you get feedback
- Be clear about your mission, vision and your ‘why’ and don’t veer away from that
Quotes
• “I never could find my ‘Why.’ I wanted to go out, I wanted to party and I wanted to do all these things. And it's when I found P.volve that everything shifted. I just wanted to work.” (10:00-10:22 | Rachel)
• “Be very clear about your mission, your vision and your ‘why.’ And don't veer off that. Don't let outside influences come in. Just be so clear on who you are, what you are, why you are that way, and how you're different.” (40:20-40:39 | Rachel)
• “I will say that probably was one of the hardest decisions and things I ever went through in my life, getting divorced from the co-founder of the company when we've been very much out there together. And after a very long time, I just realized, I deserve to be happy. And if I'm not happy the company's never going to succeed. It took a lot of lessons for me to learn that I also need to put myself first and do what's best for me so that everybody else can succeed as well. (29:21-29:58 | Rachel)
Connect with Rachel Katzman:
Instagram Rachel | http://www.instagram.com/rkatzman
Instagram P.volve | http://www.instagram.com/pvolve
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.3 | You wear so many hats, you burn the men-eyed oil, you pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.1 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.3 | I'm Lindsay Pinchuk, host of theer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own |
| 0:54.6 | founder goals. Welcome back to another episode of Dear Found Her. Today I'm talking to Rachel |
| 1:01.2 | Katzman, founder of Peaveolve. And while Rachel didn't go to college, her parents simply told her to |
| 1:06.8 | apply herself. When she found Pvolve, she did, and it all just seemingly clicked. You'll hear |
| 1:13.8 | her talk all about it today. But before we get into today's episode, I'm your host, Lindsay Pinchuk, |
| 1:19.7 | and I've been building brands for nearly 25 years. With a $500 investment, I founded, built, and sold |
| 1:26.0 | a seven-figure business that reached three |
| 1:27.8 | million people per month. This podcast is my twice weekly letter to you to inspire you to find |
| 1:33.1 | success through your own entrepreneurial endeavors. This podcast is the show I wanted 13 years ago |
| 1:39.4 | when I accidentally became a female founder. If there's anything you want to hear about or anything |
| 1:44.6 | you want me to share to help you through your endeavors, I invite you to reach out. And if you're |
| 1:48.4 | inspired by today's episode, I invite you to share it. Text it to a friend or shared in your |
... |
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