So, if you listen to yesterday's episode, I said there was a big announcement coming, and this is that announcement.

It's something that I've spent the last several months thinking about, talked a lot about it with the team at the brew, and now is the right time.

Now I'm just talking to keep the cliffhanger going. I promise I'll tell you in a second what this announcement is.

All I know is, I'm excited for this journey, and I'm excited to do this journey with you guys.

And so, without further ado, let me make the quick announcement. Add drama with the drumbeat.

I don't know if you can even hear that, and now my dog is barking because he heard me bang on the desk. That backfired.

Founders Journal is back. The crazy ones, as it was formally known, is being rebranded into Founders Journal.

It's the rebrand to the rebrand, because it says, originally Founders Journal for you listeners who have been part of this journey for the last several years.

Founders Journal was my original entrepreneurship show, and just to tell you kind of how this all started.

It was during the pandemic, I had a fair bit of free time, and I'd always wanted to get into the habit of journaling, like writing in a journal every morning.

And for whatever reason, I could just never build that habit. I would do it for a few days, and then I would just stop the habit.

It never was ingrained in my daily behavior.

I said to myself, one day, what if I record myself doing a journal, and I publish it to the world, because then I'm held accountable to delivering content on an expected schedule to people, and maybe that form of accountability, like a gym trainer or a nutritionist, will make me feel horrible if I don't deliver, and so I'll always deliver.

And so I did about 300 episodes of Founders Journal, and it was the best.

This show was all about five to 20-minute journal-style monologues, just me stepping up to the mic, preparing based on, honestly, what is the most interesting, important shit happening to me as an entrepreneur or a founder.

And these topics that I covered with Founders Journal range from the lessons I learned from my dad's passing, when I was a junior in college, to what the process of selling Morning Brew was like, to how we got our first 100,000 and 10,000 subscribers as a business, to how I think about my journey after Morning Brew and what I want to do as an entrepreneur.

All the way to interesting business books that I'm reading, that you may not want to spend 50 hours reading, and I can break down the most important lessons for you.

And I stopped Founders Journal at some point, because I stepped down from my role as CEO of Morning Brew in April of 2021, and for the next, I would say probably a year.

I honestly wasn't doing very much. I was in some ways like, mourning the loss of my role, because running the business was my identity for so long, and when I lost that sense of identity, I lost what felt like myself.

I really had to reflect on, who is Alex Lieberman? What is the value I bring to the world? What do I want to do with my life moving forward?

And so that's why there was a hiatus with Founders Journal for a while. And then we had started the crazy ones back up, which was an awesome show.

I love my co-hosts, Jesse Puggi and Sophia and Maruso. They were amazing. But what I've realized over time is that I always loved Founders Journal.

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