What's up, everyone? Welcome back to Founders Journal. I am Alex Lieberman

and if you didn't catch the announcement last week, Founders Journal is

officially back and I am so incredibly excited.

For those of you that aren't OG Founders Journal listeners, this show is my personal diary made public for the world.

It's digestible, meaning 20 minutes max, an episode.

It's actionable from how did you get your first hundred customers to how have I hired

great C-suite executives to lessons and frameworks that allow you to make you a better business builder.

And the show is also vulnerable. I am a hundred percent open about my

emotional journey as an entrepreneur from the incredible highs of starting a new business

to the lows of feeling directionless and alone after stepping down for my CEO role.

So that is Founders Journal and today's episode is all about how we launched a new show at Morning Brew

less than 90 days ago and how it is already on track to do tens of millions of downloads over the next 12 months.

Let's get into it.

Literally since year one of Morning Brew, people have asked us if we could create an audio version of the newsletter.

And every single time we said no, we wanted to stay laser focused on one thing, which was the daily newsletter.

We were worried about cannibalizing our subscribers to the newsletter, meaning people would switch from newsletter to podcast.

And we also didn't know if we could monetize multimedia content nearly as well as newsletter content.

But finally with the guidance of our new chief content officer shout out Devon, we bit the bullet and launched Morning Brew daily on February 20th, 2023.

The idea of the show is simple, a daily talk show that covers the most important news in business

and the economy in less than 30 minutes.

And the intention of the show was to have the same quick witness and approachability as our newsletter,

but offer a product that is complimentary to our five minute read rather than supplementary.

...