Founder of StockX & Fanatics Collectibles | Josh Luber's Bold New Venture

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 6 December 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey everyone! This episode of the GaryVee Audio Experience is an absolute gem, especially for the collectors and entrepreneurs in the house. I sit down with my friend Josh Luber, co-founder of StockX and now the creator of an exciting new collectible toy brand, ghostwrite. We dive into the fascinating intersection of culture and commerce, exploring how collectibles have evolved into mainstream cultural staples.

Josh shares his entrepreneurial journey, from building StockX to scaling Fanatics collectibles, and now shaping the future of the collectible toy industry with ghostwrite. We break down what makes ghostwrite unique—think of it as a blank canvas for storytelling, collaborating with brands like the WNBA, NBA, and MLB. Plus, we geek out over collectibles, cultural trends, and how the collector mindset is reshaping the new money landscape.

If you’re into collectibles, entrepreneurship, or just love hearing stories about building something from the ground up, this episode is for you. Don’t miss Josh's insights into where the industry is headed and why this moment is so pivotal for creators and collectors alike. Enjoy!

Check out ghostwrite: ghostwrite.com/wnba

Follow ghostwrite on IG: @_ghostwrite_

Follow Josh on IG: @joshluber

Transcript

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0:00.0	This is the Gary Vee Audio Experience.
0:03.4	Hey everyone, welcome back to another episode of the Gary V audio experience.
0:06.9	I'm Mike from Team Gary Vee, and on today's episode of the podcast, Gary sits down with Josh
0:11.4	Louber, co-founder of Stock X, Fanatics Collectibles, and now his new venture, Ghostrite.
0:18.1	Gary and Josh dive a little bit into how they met, what their relationships
0:21.5	like, and then we learn a little bit more about Josh and his entrepreneurial journey.
0:25.8	This is an incredible episode for collectors and entrepreneurs of all types, and I really hope
0:30.9	you all enjoy. Now to the episode.
0:32.8	Vayner Nation, how are you? I'm excited about a live podcast. I know those over index and people get excited about it.
0:39.2	And today I have one of my favorite entrepreneurs
0:41.6	and a friend on the show, Josh Louber.
0:44.7	We're gonna talk about his new gig,
0:46.1	which I think is really exciting because pretty much often
0:48.9	I think about things from a perspective of like,
0:51.2	in 20 years when I watch this,
0:53.0	will this be cool or interesting or rad?
0:55.1	And you know, Josh, I met in a diner the first time
0:58.8	when he was about to start Stock X,
1:00.4	and I know a lot of you heard of it.
1:01.6	And he's gone on to do a lot of cool stuff
1:04.0	and we've known each other now for a little while.
1:06.0	And his newest project feels very right to me.
	...

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