This is the Gary Vee Audio Experience.

Hey everyone, welcome back to another episode of the Gary Vee audio experience.

I'm Mike from Team Gary Vee, and on today's episode of the podcast, we are sharing a keynote

Gary did at the Alder Experts event in Abu Dhabi last year.

In this one, he talks about the reason most people don't produce content.

He shares some practical advice on how to leverage social media platforms

and talks a little bit about underpriced attention. I hope you all enjoy. I'm very happy to be here.

Lots to talk about, very excited about getting into the Q&A and really answering a lot of the questions

in this audience.

But I will frame up my conversation in the macro

and the micro of what I see is the opportunity

for most people in this room.

And when I say macro micro, what I'm referring to is, you've had the luxury to hear Ryan speak and I didn't

get the luxury of catching the talk, but watching him build his brand over the last half

decade and interacting with him quite a bit in New York. If he was talking about building

personal brand, that's obviously incredibly important,

but clearly he had a very different path than the majority of this room, because 99.9% of this room

is not going to end up on a hit television show at the height of cable consumption for a decade to get that level of

awareness. The majority of you would have to go down the path that I've gone through over the

last 15 years, which is creating your own creative and content and using the free distribution

of social media to build that brand.

And I'm gonna go into that a little bit

...