Founder Feature: Sarah Nathan of NOOISH
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 28 June 2024
⏱️ 38 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Sarah Nathan, the visionary founder behind NOOISH, a pioneering brand revolutionizing the instant matzo ball soup market. Sarah brings a wealth of experience from both the consumer packaged goods (CPG) industry and the rich tapestry of Jewish culinary traditions. Together, they explore Sarah's journey from inspiration to product development, navigating challenges in recipe refinement and manufacturing decisions.
Sarah shares her insights into creating a shelf-stable, mass-market product that stays true to its cultural roots. She discusses the meticulous process of collaborating with experts to perfect the recipe and her bold decision to self-manufacture, ensuring quality and control every step of the way. Alongside product innovation, Sarah reveals her strategies for funding, including community-driven support from family and friends and a successful Kickstarter-like campaign.
As NOOISH prepares for its launch, Sarah outlines upcoming milestones such as finalizing recipes and commencing manufacturing in a new facility.
Tune in now!
Listen in as they share about:
- Background and Inspiration for NOOISH
- Purpose and Mission of NOOISH
- Challenges and Decision to Start NOOISH
- Product Development and Innovation
- Collaborations and Support
- Personal Connections and Community Impact
- Resources and Funding
- Cultural Representation
- Market Strategy and Future Vision
Episode Links:
NOOISH Website
Sarah Nathan’s LinkedIn
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Show Links:
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- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hey, listeners, we all know how important it is to get dedicated FaceTime with retail buyers. |
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| 0:52.7 | To learn more, visitrangeme.com slash startup CPG. |
| 0:57.4 | My love language is beating people, so this is the perfect thing for me and probably why I'm partially going into self-manufacturing to start. |
| 1:19.0 | I would say it's almost two years to actually think of the right product. |
| 1:23.3 | It was one of those ideas in the back of my head. Okay, if I ever thought of the right product, |
| 1:44.4 | then maybe I'll do it. So even though I love high-end culinary foods, I'm also a sucker for ready-to-go, grab-and-go food that I feel like is made in a really high-end intentional way. And I think that what we see from the data is that so many other people do. It's such a trend. And I said, |
| 1:49.8 | I have to do it. I will go to my death bend, regretting, not doing something that literally doesn't exist in the market. I'm really excited to be the one bringing it to market. You know, |
| 1:54.5 | I felt like if I'm not going to, who else is? And if someone else is, I'll be pretty |
| 1:58.3 | bummed it wasn't me. |
| 2:02.0 | Hi, everyone. |
| 2:03.8 | Gurri's here and welcome back to the Startup CP2 podcast. |
| 2:07.5 | Today, I am so excited to introduce Sarah Nathan's brand, |
| 2:11.6 | Newish, a modern Jewish comfort food brand that is launching this fall. |
| 2:16.0 | Sarah has 10 years of experience in the |
... |
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