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The Startup CPG Podcast

#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 25 June 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG  brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.


Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of catalog campaigns and retargeting. Additionally, special service packages tailored for Startup CPG brands are introduced, with Andrew and Victor assigned to create valuable resources like a profitability calculator guide, a catalog campaign setup guide, and a hook sheet template.


AdCrunch Digital’s exclusive offer for Startup CPG is a $2500 package with hook iterations, research, and 5 videos per week. Or, for $1500 you get 4 coaching sessions per month along with frameworks and best practices and operating processes.


To request the hook template or the special Startup CPG offer, email startupcpg@adcrunchdigital.com 


Listen in as we share about:


  • Key Metrics and Profitability
  • Effective Advertising Strategies
  • Importance of Offers
  • Context of Market Changes
  • Specific Examples and Recommendations
  • Brand Messaging vs. Consumer Appeal
  • Approach to Content Creation and Optimization
  • Optimizing Ad Spend and Scaling
  • Setting Up and Managing Audiences
  • Budget and Growth Strategies


Episode Links:

Ad Crunch’s Website 

Victor Vo’s LinkedIn
Victor Vo’s Email: victor@adcrunchdigital.com

Andrew DiLullo’s LinkedIn

Andrew DiLullo’s Email: andrew@adcrunchdigital.com


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, listeners, we all know how important it is to get dedicated FaceTime with retail buyers.

0:07.0

And now, when you upgrade to a RangeMeep Pro subscription, you get three in-person buyer meetings at an ECRM session.

0:14.0

That's right, three 20-minute private meetings with buyers in your category.

0:18.0

Tell them your story, sample your products, and have a distraction-free conversation.

0:22.6

And a pro tip, our startup CPG community discount is the best deal around on RangeMe.

0:29.6

You can get RangeMeep Pro with the three meetings for 1199. That's more than half off the regular annual rate.

0:36.6

RangeMeep Pro subscribers also get unlimited product listings, a dedicated customer success manager,

0:43.2

VIP access to limited time campaigns, exclusive ongoing submission opportunities,

0:48.4

and insights into which retailers are checking out your brand and products.

0:52.7

To learn more, visitrangeme.com slash startup CPG.

1:13.6

We're very much about growth. We recommend like, hey, try and figure out how you can scale out like a two or two and a half X because at the end of the day, a premium website, premium ads and premium spend, right?

1:23.6

You're going to get rewarded for spending more than your competitors. That's what makes meta and Google money. So if you can do all those things, you are going to absolutely crush it

1:31.4

and you're going to get rewarded so much more if you can manage those. Now, that doesn't mean we

1:35.5

scale everybody at a two or two and a half X. You're always trading volume for profitability. Right?

1:40.9

It's an equation. So you kind of have to look at it like that.

1:46.6

Hello, CPGers. Are you ready to learn about meta ads with me? I am a total novice,

1:52.4

so I love this episode with Andrew and Victor from Ad Crunch. For me, they really highlighted the

1:57.1

importance of studying the videos and templates that are already working for other people on social media,

2:02.6

and then just testing tons of different hooks and offers to see what really starts to drive profitable growth.

2:09.6

I'm also excited to say that they usually only work with brands on something like a $10,000 level retainer,

2:15.6

but they've created two paired-down packages just for startup CPG brands. There's a $2,500 a month option where you get a limited number of videos from them and then also an even cheaper option if you just want coaching. So if you want more info about that, stay tuned to the end. And also you can check the show notes for more info on those offers and also how to follow up with them. Enjoy.

2:41.0

Hello and welcome to the Startup CPG podcast. Recently, we did a webinar on meta ads with today's guest, Andrew and Victor from Ad Crunch.

...

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