Founder Feature: JoLynn Henke and Peter Clarkson

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 24 May 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she interviews JoLynn Henke and Peter Clarkson, the co-founders of Protéger. From personal experiences to a commitment to full-body skin health, discover how JoLynn's mother's ALS diagnosis fueled their passion for safeguarding the skin and loved ones.

Explore Protéger's innovative dermal serum, a full-body product that caters to a wide variety of needs from hydrating pregnant bellies to preserving tattoos. Learn how they challenge traditional beauty norms by promoting inclusivity and authenticity in marketing, emphasizing the unisex nature of their products and clean ingredients without added fragrances.

Protéger's journey has not been without challenges. Hear how Protéger tackled damaged inventory issues with "rescue bottles," sold at a discount for charity, showcasing their resilience and creativity in problem-solving while benefiting animal rescue organizations.

Discover how Protéger's emphasis on personal connections with retailers facilitated their expansion into retail locations such as Figgy Co. Through storytelling and community engagement, they strive to redefine beauty standards, prioritizing skin health over traditional gender-specific norms.

Ready to redefine your skincare routine? Tune in now!

Listen in as they share about:

Origin Story of Protéger
Product Concept and Versatility
Marketing Strategies
Diverse Distribution Channels
Customer Feedback
Unisex Nature of Products
Approach to Retail Partnerships
Challenges with Damaged Inventory
Advice for Founders
Where to Find Protéger Daily

Episode Links:

Protéger Website

JoLynn Henke’s LinkedIn

Peter Clarkson’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

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0:00.0	Hey friends, inventory management can be a major pain, keeping track of all your ingredients,
0:07.0	your inventory across warehouses and comands, your retail and e-com orders, and tying all of that together.
0:14.0	When your Excel spreadsheet breaks, check out our friends at Syn7Core, our inventory management software partner.
0:21.6	You can track everything you make and sell, and as the leading tool for early CPG brands,
0:27.6	it integrates with all the major software like QuickBooks, Shopify, Amazon, and whatever your warehouse and commands are using.
0:34.6	Through startup CPG, you get a free month trial and then 50% off
0:39.9	the three months after that. To get started, check out sin7.com slash startup CPG. That's
0:48.5	sinc-in, like the first three letters in Cincinnati, and the number seven. So sin7.com slash startup CPG.
0:58.0	Peter and I intentionally wanted a product that we both could use, right?
1:16.2	There's this notion out there that gender-specific products exist for a purpose and it's needed.
1:23.0	And I just kind of want to dispel that a little bit.
1:25.5	Our skin biology is not fundamentally different.
1:29.3	We all possess similar skin structures and functions.
1:33.0	Just to make it more approachable because I think everyone is so used to seeing their products
1:37.1	so gendered, I think that you can probably both speak to the fact that our product is very
1:40.8	gender neutral.
1:42.2	So any scent or anything that anyone might pick up in
1:45.3	dermal serum, that's just from the natural plant ingredients. And there is no added fragrance,
1:50.3	essential oil, any of that. Hello and welcome to the Startup CPG podcast. My name is Grace,
1:59.0	and we are here with another Founder Friday bonus episode. I am so excited
2:04.7	to be joined also by Patty, our head of community at startup CPG and also incredible beauty
2:11.9	aficionado. If you haven't seen photos from her wedding on Instagram, get over there ASAP.
	...

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