#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 28 May 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.
They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural/Organic/Specialty Foods at Foodland Hawaii, and provides insights into managing categories like bulk foods and addressing supply chain logistics challenges.
Learn about brand partnerships at Fresh Thyme, including innovative marketing campaigns integrated with social media influence and initiatives supporting regenerative agriculture.
Tune in now!
Listen in as Kenny shares about:
- Focus on Natural and Organic Foods
- Transition to Fresh Thyme Market
- Working at Foodland in Hawaii
- Advice for Suppliers
- Personal Experiences
- Product Categories and Selection Process
- Trends in Natural Living
- Brand Partnerships and Marketing
- Opportunities for Brands to partner with Fresh Thyme
- Category Reviews and Reset Timelines
Episode Links:
Fresh Thyme Website
Kenny’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hey friends, inventory management can be a major pain, keeping track of all your ingredients, |
| 0:07.0 | your inventory across warehouses and comands, your retail and e-com orders, and tying all of that together. |
| 0:14.0 | When your Excel spreadsheet breaks, check out our friends at Syn7Core, our inventory management software partner. |
| 0:21.6 | You can track everything you make and sell, and as the leading tool for early CPG brands, |
| 0:27.6 | it integrates with all the major software like QuickBooks, Shopify, Amazon, and whatever your warehouse and commands are using. |
| 0:34.6 | Through startup CPG, you get a free month trial and then 50% off |
| 0:39.9 | the three months after that. To get started, check out sin7.com slash startup CPG. That's |
| 0:48.5 | sinc-in, like the first three letters in Cincinnati, and the number seven. So sin7.com slash startup CPG. |
| 0:57.6 | You know, D2C and digitally native brands start to come to market. |
| 1:16.0 | We want to, you know, we want them to think of FreshTime as a partner they can partner with |
| 1:20.0 | to kind of bring that brand to retail. |
| 1:22.7 | And I think there's a lot of value there. |
| 1:25.1 | But I also think of it a step further. |
| 1:27.1 | Kind of the second, you know, |
| 1:28.2 | point to that is how do we at Fresh Time really authentically partner with our brands |
| 1:34.7 | to align with some of their missions, right, beyond just the products we sell, whether it be |
| 1:39.0 | regenerative agriculture, sustainability, how do we bring that mission to life authentically and intentionally in our stores? |
| 1:47.1 | I don't know I have an answer for you today on how we can do that, but it's something as we |
| 1:50.7 | think about the evolution of our business, just feel like that is our responsibility to do that |
| 1:56.2 | in a thoughtful way. And the more we can support the missions together, the better off we're |
| 2:00.5 | going to be as a retail equal system as a whole. |
| 2:03.6 | Let's get ready to podcast. Hello, CPGers. I am your host Daniel Sharf, founder of startup CPG, and I am so excited about today's episode. |
... |
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