Founder Feature: Jilleo Recio of RĒJINS
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 18 October 2024
⏱️ 44 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Grace Kennedy interviews Jilleo Recio, founder of RĒJINS, a luxury skincare brand dedicated to celebrating and catering to maturing, melanin-rich skin. Jilleo shares his personal journey and motivations for creating RĒJINS, inspired by his experiences in Singapore and a desire to challenge beauty standards that prioritize skin lightening.
Jilleo discusses the challenges he faced while launching his skincare line, from sourcing a contract manufacturer to developing effective formulations during the pandemic. A significant focus is on the brand’s All Encompassing Serum, highlighting its multitasking capabilities and key ingredients like peptides, niacinamide, and humectants designed to address aging, dryness, and uneven skin tone.
They also explore the entrepreneurial journey of launching a skincare brand, stressing the importance of networking, mentorship, and community support in building a successful business. Tune in now!
Listen in as they share about:
- RĒJINS Inspiration and Origins
- Cultural Context
- Name and Branding
- Research and Formulation
- Product Overview
- Networking and Marketing
- Finding a Mentor
- Engagement with Customers
- Future Goals
Episode Links:
RĒJINS Website
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Transcript
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| 0:00.0 | All right, people, I'm about to tell you about an e-com subscriptions contest with a massive prize. |
| 0:07.8 | Did you know for e-com brands that offer subscriptions, a single subscriber is worth three times as much as a regular customer? |
| 0:14.8 | You can ask around, it's true. |
| 0:16.5 | And that's why Recharge, the number one subscription platform is celebrating subscriptions |
| 0:21.2 | with the Tomorrow Brand Challenge. |
| 0:25.3 | If you enter this contest from January to June 2025, your brand running a top-notch subscription |
| 0:31.4 | program that attracts and retains lots of new subscribers could win you the biggest prize |
| 0:36.1 | in e-commerce history. |
| 0:37.9 | It's $100,000 in cash, $50,000 in funding for a splashy marketing campaign, a team |
| 0:45.1 | retreat of your choice, and even a couple tickets to see a big race out in Monza, Italy. |
| 0:51.3 | That's a lot of stuff. |
| 0:52.7 | And you know what? |
| 0:53.5 | Even if you don't win the prize, |
| 0:55.3 | you're still going to come out of this with a bunch of new subscribers and a stronger brand, |
| 0:58.6 | so you can't lose here. All you have to do is head to Tomorrow Brand. That's T-M-R-W-Brand. |
| 1:07.9 | Dot get recharge.com |
| 1:11.0 | to check out the terms and conditions |
| 1:12.8 | and sign up by December 31st, |
| 1:15.3 | 2024. |
| 1:16.5 | I don't know why any subscription brand |
| 1:18.1 | would sit this one out. |
| 1:19.0 | Good luck. |
... |
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