#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 22 October 2024
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.
The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback.
Stick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don’t miss out—Tune in now!
Listen in as they share about:
- Importance of Trade Media
- Networking Opportunities
- Publications and Coverage Areas
- Story Interests and Trends
- Pitching Strategies
- Brand Pitches
- Recoup Beverage
- Grillicious
- 22 Salute Spirits & Coffee
- No regrets
- Millie's Sipping Broth
- Fishtown Pickle Project
- Secret Salad - Feedback and Final Tips
Episode Links:
FoodNavigator-USA Website
Elizabeth Crawford LinkedIn
Sosland Publishing Website
Brooke Just LinkedIn
Nosh Website
BevNET Website
Adrianne DeLuca LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Are you ready to get fancy? Fancy Foods, that is. I am so excited for one of my favorite |
| 0:06.6 | events of the year. It's Specialty Food Association's Winter Fancy Food Show. It feels like only |
| 0:11.8 | yesterday we just rocked their summer show in New York, but actually the epic winter show |
| 0:16.0 | is right around the corner in Las Vegas this January. I love exhibiting at or just walking the winter |
| 0:22.5 | show. The ratio of buyers to brands is fantastic. You get those awesome West Coast natural buyers. |
| 0:28.7 | You get national chains, distributors. And I personally think brands from our community can |
| 0:33.9 | really stand out at the show and get a ton of value. And for the first time ever, startup |
| 0:38.8 | CPG will have a huge presence. We're going to have a 20 booth dedicated section. We're going to be |
| 0:44.6 | running a female founder lounge. We'll have a main stage panel with Whole Foods, Bristol |
| 0:49.8 | Farms, grocery outlet, and Thrive Market. You know we're bringing brands up to quick pitch them, |
| 0:54.9 | and we'll have opportunities to match you up with retailers for meetings at our booth. |
| 0:59.1 | Learn more at specialty food.com. |
| 1:01.9 | And if you're going, make sure to join us on Slack, the Winter Fancy Foods channel, |
| 1:05.7 | to find out about all of the cool events we'll be doing. |
| 1:08.3 | See you there. |
| 1:23.6 | Music all of the cool events we'll be doing. See you there. You want to hear about your cool story and we want to hear about you, obviously, right? |
| 1:27.2 | But we also want to know how you fit into the bigger picture and how you're going to take someone with you. You all are thrilled to have this money. We're thrilled for you to have it. But for us, what's more important than the money is what you're going to do with it and how you landed it. thinking about when you pitch that, you know, you landed this 4.7 million series B raise. |
| 1:46.5 | Tell me what you're going to do with it. So thinking about when you pitch that, you know, you landed this 4.7 million |
| 1:44.8 | series B raise, tell me what you're going to do with it specifically and why that's going |
| 1:49.5 | in advance not just your business, but change the category, change the retail landscape. |
| 1:55.2 | Hello, everybody. Recently we did a webinar with three of the most relevant journalists covering |
| 1:59.6 | CPG today. We wanted to |
... |
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