Founder Feature: Hannah Perez of SEEQ Supply
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 13 September 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG Podcast, Grace Kennedy interviews Hannah Perez, the co-founder of SEEQ Supply, a brand known for its clear protein products. Hannah shares the inspiring origin story of Seeq, which she and her co-founder, Ben, launched during the pandemic after Ben's job offer was unexpectedly revoked. They were driven by the idea of creating a refreshing alternative to traditional protein shakes.
Hannah delves into the challenges they faced, such as finding a manufacturer, navigating supply chain issues, and keeping customer interest alive during times of product scarcity. She also discusses the brand's early success on TikTok and the importance of authenticity in social media marketing.
Additionally, Hannah highlights how Seeq is strategically preparing for retail expansion and raising funds to support this growth. She also talks about the decision to shift towards external partnerships for content creation.
Tune in now!
Listen in as they share about:
- Origin Story of SEEQ Supply
- Development and Launch
- Viral Moment and Content Creation
- Managing Demand and Marketing Strategies
- Authenticity and Transparency
- Retail Expansion
- Favorite Flavors
- Growth and Challenges
- Future Plans
Episode Links:
SEEQ Supply Website
Hannah Perez LinkedIn
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Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Is your CPG business taking off? |
| 0:03.0 | You can easily check off the EDI-capable box as you break into retail. |
| 0:08.0 | SPS Commerce is your gateway to retail growth. |
| 0:11.0 | With over 1 million existing trading connections and counting, |
| 0:15.0 | you get instant access to the largest network of up-to-date, mapped EDI connections to retailers, distributors, 3PLs, brokers, and |
| 0:23.8 | other supply chain partners without doing any of the heavy lifting yourself. With over 20 years of |
| 0:29.5 | experience, SPS Commerce is the partner you can trust to get you up and running quickly and be |
| 0:35.1 | there to scale with you as you grow. Plus, their team of experts is available 24-7 for support, |
| 0:41.2 | ensuring you have everything you need. |
| 0:43.7 | Visit SPScommerce.com today to book a demo or learn more. |
| 0:48.0 | Thank you. Seek is a clear protein brand. |
| 1:04.7 | We're focused on shaking up the protein industry and the traditional ways we've typically gotten protein in a much more |
| 1:11.5 | refreshing type of way. So it's more like a juice or even like a sports drink that you're |
| 1:16.6 | used to drinking after a workout where it goes and mixes more clearly. It has a fruity flavors |
| 1:23.8 | that it comes in and you just mix with water. So you're not only getting your protein |
| 1:28.1 | goals, but you're also likely getting more water intake in as well, which I find as a big |
| 1:32.3 | benefit that we've heard from customers too. |
| 1:36.0 | Hello, everyone, and welcome back to the start of CPG podcast. I am back with another founder |
| 1:42.8 | feature. And today I'm talking to Hannah Perez, the co-founder |
| 1:46.6 | of Seek, a clear protein brand. |
| 1:49.2 | Their clear protein is light, refreshing, and packed with 22 grams of protein. |
| 1:55.0 | I had actually never heard of clear protein before this episode, so I loved chatting with |
... |
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