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Thank you. I would say exit multiples are helpful, like, are just showing some, like, big exits, you know, with big valuations is a good thing to show in a deck.

And then I think, like, a lot of times the is a good thing to show in a deck. And then I think,

like, a lot of times the deck is the hook to get into a deeper conversation that's more financial

in nature. And I think if that kind of financial conversation can show, you know, the kind of

shorter term milestones you can hit with that funding that I think is going to defend your valuation,

I see the deck as kind of like pulling

someone in but your model in conversations is getting them to actually write the check.

The one other thing I would say founders should be cautious about is sometimes they include

as comps like companies that have raised a lot or a lot of money at some valuation. And they're sometimes unaware that those have actually been really bad returns to the investors.

And if the investor you're showing that knows, like, wait, all the investors lost a ton of money on the company you're showing as a reference point.

Welcome to the startup CPG podcast.

Recently on our Slack channel, we had a super interesting topic come up around what kind of valuation could I defend as an early brand going out to raise.

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