Founder Feature: Alison Cayne of Haven's Kitchen
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 30 August 2024
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, Grace sits down with Alison Cayne, the founder of Haven's Kitchen, to discuss the transformation of her business from a cooking school to a thriving CPG brand. Alison shares the challenges and lessons learned during this journey, touching on topics like sustainable packaging, navigating new food industry categories, and the strategic launch of a line of aiolis. She offers valuable insights into effective, cost-efficient marketing strategies and the importance of staying flexible in a rapidly changing market. They also cover the impact of the pandemic on fresh food products, consumer behavior, and the mental challenges of being a founder.
Tune in to learn from Alison's experience and gain practical tips for growing a successful CPG brand. Don't forget to subscribe and leave a review if you enjoyed the episode!
Listen in as they share about:
- Haven's Kitchen's Origin
- Challenges in Scaling
- Sustainability and Packaging
- Launch of Aiolis
- Industry Insights
- Product Evolution and Innovation
- Challenges in Business
- Marketing Strategies
- Social Media and Brand Positioning
- Retail Success and Future Outlook
- Advice for Founders
Episode Links:
Haven's Kitchen Website
Alison Cayne LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S. |
| 0:08.9 | I couldn't believe how affordable her pricing was and the quality looked top-notch. |
| 0:13.6 | I started work with them for startup CPG and then a bunch of my other CPG projects as well. |
| 0:18.6 | Fast forward to today, they are the most beloved agency in our |
| 0:21.4 | startup CBG community. They've got dozens of happy customers like prickly and so many more. |
| 0:27.4 | I recommend them to absolutely anybody who will listen because the combo of top-notch quality |
| 0:31.8 | and very reasonable pricing is exactly what you want as a startup brand. You can hire them for |
| 0:37.2 | branding, packaging, your website, |
| 0:40.2 | or they actually have an awesome startup package that will do all three. |
| 0:44.0 | If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes. |
| 0:51.3 | You could also post in our Slack for feedback and just be overwhelmed by how many people |
| 0:55.5 | want to sing their praises. |
| 0:57.1 | Grazias Wegan. |
| 0:58.3 | We're not a cool kid brand. |
| 1:14.6 | We're like a helper in your kitchen. |
| 1:17.6 | But I think what makes us special is like we have an open rate that's umpteen times higher than average. |
| 1:24.6 | Because we really provide, like we're truly an educational platform we |
| 1:30.0 | approach it as you have a problem in the kitchen and we're here to help you solve |
| 1:35.5 | it and feel like we've just saved you time and energy and money and like despair |
| 1:42.5 | hello everyone and welcome back to the start of CPG podcast. |
| 1:47.4 | This is Grace and I'm here with another founder feature. |
| 1:51.0 | Today I'm talking to Allie, the founder of Haven's Kitchen. |
... |
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