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The Startup CPG Podcast

#158 - SupplySide West 101 with Jon Benninger and Kantha Shelke

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 27 August 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West—the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition.


Daniel, Kantha, and Jon discuss how SupplySide West helps brands looking to connect with suppliers, discover new ingredients, explore packaging and co-packing solutions, and learn how to bring products from concept to market. They emphasize the significance of in-person networking, insights from panels on trends, compliance, and innovation, and strategies for making the most of the trade show experience, and talk about the overall importance of creating your supply chain network.


From tips on setting clear goals and identifying key contacts to balancing scheduled meetings with spontaneous networking, they offer practical advice for both startups and established companies. They also share success stories, personal experiences, and insights on how to turn unexpected opportunities into valuable industry relationships.


Tune in to hear how to maximize your SupplySide West experience and gain actionable advice for building and leveraging industry connections!


Use code CPG50 for $50 off your Expo Pass registration

SupplySide West Registration > https://utm.io/registerhere

Startup CPG Happy Hour @ SupplySide West Signup: https://www.eventbrite.com/e/startup-cpg-meets-supply-side-west-happy-hour-tickets-1001755707287


Listen in as they share about:

  • SupplySide West Overview
  • How to Navigate SupplySide West
  • Types of Exhibitors
  • Networking and Collaboration
  • Importance of In-Person Interaction:
  • Target Audience and Attendees
  • Value of the Event
  • The Role of the Event in Business Growth
  • Practical Advice for Attending

Episode Links:

Informa Markets LinkedIn
Jon Benninger LinkedIn
Kantha Shelke LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

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Transcript

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0:00.0

Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S.

0:08.9

I couldn't believe how affordable her pricing was and the quality looked top-notch.

0:13.6

I started work with them for startup CPG and then a bunch of my other CPG projects as well.

0:18.6

Fast forward to today, they are the most beloved agency in our

0:21.4

startup CBG community. They've got dozens of happy customers like prickly and so many more.

0:27.4

I recommend them to absolutely anybody who will listen because the combo of top-notch quality

0:31.8

and very reasonable pricing is exactly what you want as a startup brand. You can hire them for

0:37.2

branding, packaging, your website,

0:40.2

or they actually have an awesome startup package that will do all three.

0:44.0

If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes.

0:51.3

You could also post in our Slack for feedback and just be overwhelmed by how many people

0:55.5

want to sing their praises.

0:57.1

Grazias, Wegan.

1:17.9

Since we started the show in 1997, a lot smaller than it is now, and here we are this year.

1:28.5

We'll have 1,500 exhibiting companies from all over the world with ingredients and packaging and co-pack, everything you need to create and make a product that's ready to go.

1:34.5

So that could be ingredients, packaging, manufacturing, expertise, legal advice,

1:38.5

all the stuff to go from what we like to say is from your head to your hand.

1:42.5

That's what we really focus on helping brand owners, entrepreneurs,

1:45.3

and companies large and small navigate that.

1:52.2

Supply Side West, the biggest show of the year to meet your new co-manufacturer or ingredient supplier, a packaging company, a new partner for R&D, and hopefully just find

1:57.8

a bunch of ways to make your product better, higher quality,

2:01.3

achieve more things, and save money while you do it.

...

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