Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 September 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M&A and can help companies grow and learn from each other. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Fortnite x Lego partnership pays off big for Lego (05:35) How to get an ultimate recruiting list of the best people (08:17) AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools (12:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So Fortnite, I don't know if you know this, but Lago partnered up with Fortnite and it shows that so
0:04.8	Lago is finding new success by going digital. Lago sell its first half operating profit source 26% hitting a new record of more than 1.2 billion dollars thanks in large part to a popular
0:15.0	partnership with Fort Knight Maker Epic Games.
0:17.6	Since its release in December, Lago Fort Knight has reached 83 million people according to
0:21.2	CEO Neels Christensen despite a downturn in the
0:24.1	wider toy market Legos seeing strong demand in North America the company added
0:27.8	toy maker is set to replace the oil and all of its bricks with recycled plastic
0:31.5	by 2032 shift that may cost 70% more.
0:34.6	So it just goes to show you again, relevant collaborations go a long way and as long as it's
0:41.9	tasteful and it's done in a good way, it might work out.
0:45.0	And I think 26% is insane.
0:47.3	So 26% is really insane.
0:51.0	So what do they do?
0:52.0	Fort Knight has a LEGO version on their game or
0:55.3	they create a whole new game that is a Fort Knight LEGO game. Yeah, so I'm staring
0:59.4	at this right now. So I think usually what happens is when they do these collaborations, they make
1:06.8	these skins, right? And you know in Fortnite you can have different characters
1:10.1	like different skins. I haven't looked into it exactly but that has to be the
1:14.9	reason right because they do a lot of collaborations with like movies and things
1:19.3	like that so I think that's what it is and then that probably got more people to buy Legos.
1:25.0	Yep. Yeah, no, I it's a great idea, you know, why not partner and marketing?
1:31.0	Like I'm just like thinking about skins back when I used to play first-person shooter.
	...

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