Check this out because we're talking about SEO right now. This is a tweet from Kevin Nindeg so he says

Google's approach to indexing content has evolved significantly. Too many low quality

pages can hurt you in Google, then the core algorithm updates. Understanding this shift is important for anyone making strategic

SEO decisions, quantity is out, quality is in, also for indexing. So in this chart over here, those

I can't see it, this is from H-R-S. So undisclosed domain,

crawled pages versus organic traffic. So in the black it shows crawled pages and then

organic traffic you can see in the blue, right? So what this show is showing is in the black

line when the number of pages goes up a lot when Google has to work more the

organic traffic seems to go down and this is just one example over here but you know we've seen that with

our stuff in the past we've seen that with client stuff as well I don't know if you've seen this as well

we have two yep and we also notice that if your site traffic is going down in many cases, assuming it's a big site,

a lot of it's because you have pages that are getting little to no traffic. Like I was just in a pitch the other day

and it wasn't really a new client pitch,

but it was a pitch to existing client

to no joke, delete 90 plus percent of their pages. I was like, guys, we just need to delete them.

And I know you wanted a 301 redirect for 404 and there's a lot of technical SEO stuff that you can

do. Forget that part. The point I was trying to make is, and

Galese stuff that you can do, forget that part. The point I was trying to make is 90 plus percent of your pages

get no traffic from search engines in the last six months,

and a lot of those pages have products that you no longer sell. So why would you just leave them up? Like just let's get rid of pages. And sure you want to combine and do all the right things for SEO.

But they're like, oh, we're losing rank instead of the competitors.

I'm like, yes, this is one of the big reasons.

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