All right, so we have a little treat for you.

So this is a coaching call from the Agency Owners Association.

This is a group that Neil and I have for agency owners

to help you grow faster.

So if you're the agency space, you a services business this is applicable to you.

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

If you want to learn more about the group you can go to marketing school.

I.O. slash agency again it's marketing school the I.

O. slash agency hope you enjoy the episode.

Markos did you have a question I don't know if we got to you?

Yeah I did.

um it's So my question was, I'm trying to figure out what the best plan of attack is to scale.

Like for context, we're always hovering between 12 and 14 clients and an average deal size of about 6.57,000.

I'm trying to figure out if I should be focused on increasing my deal size, on average, to focusing on the performance to 10K for example or try and increase

my capacity to 21 or 22 clients or should I be doing both and I'm trying to figure out where I should be putting my effort

Marcus what's your performance I have to focus? What's your churn right now at your monthly churn? How many are you how many clients are you losing? So last month we lost

zero this month we lost one so 8%. I put a lot of focus into getting my turn down to as

close to zero as possible recently by getting a trade of director.

Got it. Okay, because reality for everyone is if your turn is even 5%, you have to replace about 50%

of your customers every year.

So agency churn, ideally, like,

I think it's still a shitty economy right now,

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