Former WWE Producer David Sahadi on Classic WWE 'I'm Not Really an Athlete' Slogan

Prime Time with Sean Mooney

Sports News, Sports, News, Wrestling

4.7 • 797 Ratings

🗓️ 13 February 2026

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

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Summary

Former WWE producer David Sahadi breaks down the story behind one of the most memorable classic WWE slogans: “I’m Not Really an Athlete.” In this interview, Sahadi shares behind-the-scenes insight into WWE’s creative process during the golden era, how slogans like this were developed, and why they connected with fans in such a unique way.

Transcript

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0:00.0	From fall count.
0:01.0	Clap in time.
0:02.7	Steep Thor live on the front line.
0:05.0	Every slam.
0:05.7	Every secret revealed.
0:07.1	Hit play.
0:07.8	Bring the bell.
0:08.6	Feel the feel the feel.
0:09.3	Let's go.
0:11.2	It's a fall count.
0:12.6	Clay.
0:14.9	Clap.
0:15.1	Clap.
0:16.3	Clap.
0:17.5	Clap.
0:17.8	Clap.
0:17.9	Clap.
0:18.4	From Super Bowl commercials to writing a book, it's David Sahati. How are you doing today? I'm doing great, Steven. Before you go any further, I must say that opening, this is my 10th podcast in this week or in the last seven days. That's the best open ever seen for podcasts. Did Chris Chambers do that? That was great. No, really, that was tremendous.
0:38.6	That was great. It got me pumped up. Thank you so much. Well, you know, I wanted to highlight all
0:42.4	the past interviews I've had with Becky Lynch, Drew McIntyre. But today, we're picking behind
0:46.4	the lens of your career. And I'm so excited. And obviously, the number one question, everyone asks,
0:51.9	why are you writing a book now?
	...

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