So very excited to be joined by Monica, one of my best friends.

We worked together for a long time at Nintendo.

Monica is an expert in advertising, worked on the Nintendo advertising team for like 10 plus years.

And we have been just chatting about the new Nintendo Switch 2 commercial featuring Paul Rudd,

just kind of like off to the side. And I was like, you know what? Come on the show. And like actually, let's just have this conversation for everybody because it's so interesting. So yeah, thanks so much for hanging out today. I love being here. It's girl time. Girl time. I know. We kicked Kit out. So Kit is in a line at GameStop trying to pre-order a Switch 2.

So that's where he is.

Good luck to him.

I know.

Good luck.

May the odds be in his favor.

But we are here to talk about this sort of new big commercial for Switch 2.

Monica, you worked at Nintendo with me during the Switch 1 era and even before that.

And we worked on many commercials for Switch 1.

You have so much background on how this process works at Nintendo.

But I think a lot of people have no clue what that is.

So can you just like take us through kind of like,

what is the process at Nintendo when they're making a big huge commercial like this?

Like what actually goes into something like this? Yeah. Oh gosh. What goes into it is a lot of

secrecy, number one. I guarantee you there are very, very few people involved at the very beginning, right?

And so it's all about trust.

And I am not surprised to learn after the fact that Leo Burnett is the agency behind this launch work

because they've got a multi-decade relationship, long history of trust and successful launches with Nintendo.

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