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Music From Wondery, I'm David Brown, and this is Business Wars Daily. Happy Friday, everyone.

You know, when it comes to golf, the old boys club isn't what it used to be.

First of all, it's not all boys anymore.

Second, it's getting a high-tech makeover.

At least that's one way to interpret the spectacular growth of Topgolf, a digitally enhanced

driving range that's also a huge party venue.

Topgolf was founded in the UK by two brothers who felt bored with traditional golf. They put microchips into golf balls for super accurate tracking

as you whack the ball onto an immaculately manicured green. Over time, Topgolf added LED lights

and pulsing music,

but TopGolf venues are also part restaurant, part bar,

so visitors who don't want to swing a club can drink, eat, dance, shoot pool, or watch sports.

...