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Boss Files with Poppy Harlow

Ford Chairman: From Environmentalist to Auto Executive

Boss Files with Poppy Harlow

CNN

Business, Entrepreneurship

4.6538 Ratings

🗓️ 18 June 2018

⏱️ 49 minutes

🧾️ Download transcript

Summary

Ford Executive Chairman Bill Ford remembers being called an "environmental wacko" when he joined Ford in the 1970s. He has since worked to change the company's outlook on the environment and today he is focusing on the future of transportation. He opens up about why he's bullish on Detroit and Ford's role in reviving an iconic part of the city. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

In this episode of Boss Files, it's a very insular culture. Ford was, the entire auto industry was a very insular culture.

0:06.7

And it really shocked me. And I decided to see if I could help change that. And in the early years, there was a lot of frustration.

0:13.2

The son of a Ford and a firestone. Bill Ford has gasoline in his veins, he says. Today, he's the executive chairman of the Ford Motor Company,

0:23.3

but his decision to work at his namesake company was one that didn't come easily. An avid

0:29.3

environmentalist, he says he was anything but welcome by many at Ford in the 1970s. He was even told

0:36.6

to, quote, stop hanging out with environmentalist

0:39.8

wackos. Well, today, he's pushing forward toward the future. Really, every piece of our

0:45.1

business is changing. The ownership model is changing. The combustion model, the way vehicles

0:50.9

propelled is changing. The way vehicles are going to be financed will change.

0:56.2

On whose balance sheet they sit will change.

0:58.9

3D printing is coming, and that will change manufacturing.

1:01.9

Why he's bullish on the future of Detroit and Ford's role in reviving the American icon.

1:08.0

Plus, he weighs in on Ford's relationship with the Trump administration.

1:12.7

And will he ever consider a run for office? Here's my conversation with Bill Ford.

1:18.1

Bill Ford, thanks for being here. Well, thank you, Poppy. It's nice to have you. So I suppose I have to

1:24.0

begin with, what was the first car you ever owned?

1:34.0

Well, the first car I ever owned was a 1975 Mustang, and I've had many, many Mustangs ever since. Funny story about this car, though. So it was electric green. Wow. Yeah, metallic.

1:41.6

Understated. Very understated. And so it was a show color. What I didn't realize, you can't take show colors into extreme temperatures. So I took it up to Northern Michigan skiing over Christmas and went down below zero. I woke up one morning and the paint was literally standing straight up like this in strips. Yeah. Who knew? It was a shame, but it was a great car.

2:02.0

You, for people who don't know, obviously they know you grew up a Ford, the Ford family,

2:05.9

but I don't think they know how much your life was all about cars and trucks from birth,

2:10.6

because you're the son of a Ford and a Firestone. True. So, yeah, I guess I've got gasoline in my blood

2:16.5

rather than in my veins.

...

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