Football's Billions
The Bottom Line
BBC
4.6 • 606 Ratings
🗓️ 19 March 2015
⏱️ 28 minutes
🧾️ Download transcript
Summary
Premier League Chief Executive Richard Scudamore joins Evan Davis and guests to discuss the economics and business of football.
In light of the recent Premier League TV deal, worth a staggering £5 billion pounds, this week Evan and guests discuss its implications for football both in the UK and in other markets. Whilst the top players can expect even bigger salaries, how will the deal impact on fans and clubs outside the top division? Three top football executives discuss including Premier League Chief Executive, Richard Scudamore.
Producer: Jim Frank.
Transcript
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| 0:00.0 | Thank you for downloading this programme. |
| 0:02.4 | In this edition of the bottom line, Evan Davis is joined by the chief executive of the Premier League, Richard Scudamore, |
| 0:08.7 | Katrina of Charlton Athletic, and by Werner of the Bundesliga Club Cologne, as they discussed the business of football. |
| 0:16.8 | Hello and welcome to the programme. |
| 0:19.2 | Now, last month, the English Premier League announced it had sold the rights to televise its football matches for a three-year deal worth more than £5.3 billion. We all heard that figure and gasped, basically. It was a lot of money. It's Europe's most valuable sports rights deal. And it must have persuaded any last holdouts that Premier League |
| 0:38.6 | football is a business as much as a game. And as this is a business program, we thought we'd |
| 0:43.7 | have a look at the whole subject of football today. And so with me is the chief executive of the |
| 0:48.9 | Premier League, but we also have two other voices from contrasting pieces of the global football industry. |
| 0:56.0 | So let's just take a few minutes to meet the guests before we get stuck into some of the more general business issues. |
| 1:02.5 | And kicking us off is the man who did mastermind that record football TV deal. |
| 1:08.0 | Richard Scudemore, Chief Executive of the Premier League. |
| 1:10.6 | And Richard, just |
| 1:11.4 | take us back to that moment when you open the bids, because it was a sealed bid auction. |
| 1:17.8 | What actually happened? Well, I mean, technically, it wasn't even me that got to open the bids. |
| 1:22.7 | It's a very highly regulated process. And we actually have a monitoring trustee appointed for the purposes |
| 1:28.0 | and they actually take the envelopes and they open the envelopes and they scrutinise the bids |
| 1:32.0 | before they're even handed to us and so it is quite an exciting moment but you're sat there |
| 1:36.4 | literally watching this guy open the envelope go through it slowly and deliberately and then you |
| 1:40.6 | look at them and you look at the numbers and yeah it is exciting and it's every three |
| 1:44.7 | years we do it and this was i think it's probably the most surprising we've ever had the finest hour |
| 1:49.4 | in your career undoubtedly well i don't know i mean it's there may be the defining moments put it that |
| 1:54.4 | way you didn't start your life in football did you no i didn't no i started my life in sales and marketing, really. I was |
... |
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