My hope is that we do progress to a point where regenerative is the norm, where regenerative

agriculture is the norm.

That's really what I hope.

That's like if I could have one single pointed focus, you know, that regenerative agriculture

is the norm.

And it's, you know, and rather than 1% of farmland being organic, you know, only 1%

is still spraying glyphosate.

And how do we flip that?

Well, we do it one farm at a time, one acre at a time, one consumer at a time.

Welcome to Care More Be Better, a podcast for people like you who care about the social impact of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in planet before profit and personal gain.

You'll learn how you can make a difference, vote with your dollars, and get involved today.

Here's your host, Karina Belizey.

Welcome, Regenerators. Each week we explore topics of sustainability and regenerative thinking

through conversations with leaders that are working to build a healthier future for people and for

planet. If you caught my earlier conversation with Maddie Hamann,

you already know the story behind Pasha, a company that's reimagining bread through

regenerative agriculture and sprouted sourdough buckwheat. And right now, their story is

accelerating. Pasha has just expanded into roughly 250 target stores out on the West Coast.

They earned recognition as a NextD Awards finalist, and they continue to push the boundaries

of what clean, regenerative food can look like.

Today, we're going to go deeper into the entrepreneurial journey, the cultural roots,

...