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Radio Cherry Bombe

Follow The Leader: Building a Business That Lasts with Tren’ness Woods-Black

Radio Cherry Bombe

The Cherry Bombe Podcast Network

Restaurants, 591312, Business, Arts, Food Radio, Interviews, Kerry Diamond, Female Chefs, Radio Cherry Bombe, Entrepreneurs, Society & Culture, Women, Careers, Women In Food, Food, Cherry Bombe Magazine, Talk Radio, Chefs, Restaurateurs

4.6592 Ratings

🗓️ 24 December 2019

⏱️ 41 minutes

🧾️ Download transcript

Summary

These days, everyone is hungry for more advice, especially about being an entrepreneur or finding smarter ways to run a business. For Follow The Leader, our special mini-series, we’re talking to four women at different stages of their careers about how they handle key aspects of their business. On this episode, host Kerry Diamond sits down with Tren’ness Woods-Black, the vice president of communications for the historic Sylvia's in Harlem. Tren’ness’s grandmother Sylvia Woods opened the business in 1962 and today, her namesake spot is one of the most famous restaurants in the country. Tren’ness shares how the family has kept the legacy and the business alive through a combination of community, authenticity, and real estate smarts. Thank you to Uber Eats for supporting Follow The Leader. To learn more about working with Uber Eats, visit UberEats.com/Bombesquad.

Transcript

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0:00.0

Hi, Bombs Squad. This is Carrie Diamond, host of Radio Cherry Bomb

0:10.7

Magazine and editor-in-chief of Cherry Bomb magazine. Welcome to our new mini-series, follow the leader.

0:18.6

These days, everyone is hungry for more advice, especially about being an entrepreneur or finding

0:23.9

smarter ways to run a business.

0:26.1

For this series, we're talking to four women at different stages of their careers about how

0:30.9

they handle key aspects of their business.

0:33.8

For this, our final episode, we're talking about building a business to last and in turn

0:39.2

building a legacy with Trinise Woods Black, the vice president of communications for the historic

0:45.5

Sylvia's restaurant in Harlem. Trinise is the granddaughter of Sylvia Woods, who against

0:50.9

great odds opened the restaurant in 1962.

0:54.9

It's an iconic institution, and we're talking with Trinze about how this family business has evolved,

1:00.1

yet stay the same over its 57-year history.

1:04.1

Let's thank Uber Eats for supporting this series.

1:07.3

Here's my interview with Trinez Woods Black.

1:16.6

So Sylvia's is a family business.

1:17.8

It is.

1:22.7

So even though you have a specific title, I'm guessing that doesn't really encompass everything you do.

1:24.6

So tell us what you do for Silvias. So for Silvias, I do everything that allows guests to interact with the brand

1:32.6

outside of the restaurant. So I manage all of our community relations. In addition to sitting on the

1:39.8

board of NYC and company, I sit on four other boards. Yeah, I think I'm at five. And our government

1:47.0

relations, our public relations, our media relations, interviews like today, as well as

1:57.0

creating different platforms that allow the brand to just interact with folks outside of the restaurant,

...

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