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The Speaker Lab Podcast

Focusing on Your Speaking Topic with David Newman

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 24 March 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

Narrowing down and focusing on your speaking topic is can be one of the harder aspects of speaking.

Here to help ease that process is David Newman. David is a professional speaker who also coaches other speakers, and all-around great guy!

Today on The Speaker Lab, we talk about everything from speaking fees, the NSA and demo videos. He even walks us through a specific exercise to find the right topic that has speaking opportunities within it. Be sure to join us and hear it all on episode 281 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Do we often teach what we ourselves need to learn?
  • How did he narrow his topic down from 30 potential options?
  • What it means if nobody else is talking about your subject matter.
  • Why actively choosing our own niche is a powerful privilege.
  • How do you know if there is a market for your topic?
  • Why it's necessary to pivot throughout your career.
  • Can you have both depth and variety in your speaking offerings?
  • Why speaking is the new marketing.
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:48.6

Hey, what's up for? I'm Brian Baldwin here. Welcome back to the speaker lab podcast. Good to have

0:51.6

you here with us today. We really do appreciate it. And whatever you're doing, wherever you're at in the world, really, really genuinely, thank you so much for being here. If you haven't already, make sure you subscribe to the podcast. We'd love a rating and review inside iTunes or wherever you listen to podcasts. We really do appreciate it. It helps other people to find the show unless other people know why they should be listening. So whether this is your first episode to listen to or your 27080 of something, really, really are glad that you're here. Also, if you haven't already, make sure you check out our new book, The Successful Speaker. It is out now. Bookstores everywhere, Amazon, Barnes & Noble, wherever books are sold. Make sure that you check out the successful speaker, five steps for booking gigs, getting paid, and building your platform. It is the guide, the handbook, the resource that you need for finding and booking gigs. All right, so today we're going to be talking with my friend David Newman. David is a professional speaker and also does a lot of training and coaching for professional

1:44.4

speakers as well. He's a great guy on and off the stage. This is a wide ranging conversation about figuring out what you should speak on, who you should be speaking to. We also talk about speaking fees. We talk about demo videos. We talk about the NSA, the National Speakers Association, wide ranging conversation. I think you're really going to enjoy this. David has a lot of great resources for speaking that we get into and talk about. Definitely check out his work. But let's

2:05.1

jump into this conversation with Mr. David Newman. Enjoy.

2:11.1

How is that French, Grand Baldwin, here. Welcome back to the Speaker Lab podcast. Today, joined by my

2:14.6

friend Mr. David Newman, whose new book, Do It Speaking, is the book that all speakers need to get. We're going to talk about that today. But David, thanks for joining us. How are you today, man? Hey, Grant, great to be here, buddy. Thank you for having me on. You bet. You bet. So I'm curious about your speaking journey, and that's typically what we like to talk through here is how you got into speaking what speaking looks like for you today let's start with where you are at this moment though

2:37.4

how much speaking are you doing how does speaking fit into your business i know that we actually do

2:41.6

similar things is something we've talked a lot about is that we and we're friends are also competitors

2:46.2

so give us a snapshot of what your business looks like today in the speaking space.

2:51.1

Sure.

2:57.1

So at this point, we are running a marketing and mentoring company.

2:58.9

And I've got nine people.

3:02.2

I know you have a whole posse of people that work with you as well. But every time I say, it's like, where are these nine people come from?

...

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