You're listening to Podcasting Made Simple.

When I go into a Facebook group and we look at the questions around, how do I grow my show?

How do I grow this thing that I love, my podcast? I see people pile on and I see people answering the questions to the best of their

ability. But that question about how do I grow my show seems a little open-ended and I think,

for the most part, very hard to define because we're talking about many different things

from the person asking the question and in good spirit,

trying to answer it to the best of our ability, we sometimes miss the conversation that's

really happening around our podcast and how we can grow this thing that we love, our show,

our community, share our guests, interviews, and do all of that to help us our

podcast be better than it ever was. It is something that we're always kind of wrestling with.

I'm here in Canada, and I love podcasting. I love meeting great people and having them on my show

and building a relationship and community around them.

And when I talk to podcasters around growing their show, when they ask me that question,

I come back with this simple question back to them. When you say you want to grow your show,

what does that mean? Grow it in what way? Grow it in the number of people who

listen to the show and watch your show? Or is it growing the depth of the connection that you

have with your audience? I'm talking today about beyond the empty seats and embracing your podcast family as a podcaster.

Three key things I want to talk about. I'm going to share a quote with you today around an Apple

that I think is really going to help you refocus and ask better questions about how to grow your show based on a simple quote around an

apple. I'm going to talk, give you an example in the story from my podcast where I reached out

through the show and highlighted the guest and what they did in response. And then I really want

to kind of dive deeply into the audience versus community aspect

...